Ad Specs & Procedures

Resonate accepts the standard list of ad sizes and formants. Our procedures are industry standard, but please review them. If you have any questions, contact your sales representative.

Accepted Sizes & File Formats

Standard Ads

Standard image formats accepted = GIF, JPG, PNG

Maximum file sizes = JPG/GIF should not exceed 40k

Rich Media formats accepted = JavaScript, HTML, Flash (SWF), HTML 5

Maximum file sizes = Resonate hosted files may not exceed 100K; no limit on creative hosted elsewhere

Flash files must open in a new browser and can only have 1 click through link

We require a back-up .jpg or .gif file to accompany all rich media ads

Please note that Flash units will only display their first frame in Chrome. Resonate recommends using HTML 5 creatives where possible

Ad Sizes accepted = Standard IAB Ad Units

300x250

728x90

160x600

300x600

Animation: Animation length may not exceed 15 seconds; animation may loop up to 3 times

Audio must be user-initiated via click

All ads with white or light background must include a black 1-pixel border around the ad

Max Flash Frames Per Second - 30

Rich Media/Expandable Ads

Rich Media formats accepted = JavaScript, HTML, Flash (SWF), HTML 5

Maximum file sizes = Resonate hosted files may not exceed 100K; no limit on creative hosted elsewhere

Flash files must open in a new browser and can only have 1 click through link

Flash versions 8-10 accepted

We require a back-up .jpg or .gif file to accompany all rich media ads

Ad sizes/maximum expansion on HTML (creative pixel size includes banner and panel):

Animation length may not exceed 15 seconds; animation may loop up to 3 times

Audio must be user-initiated via click

Method of expansion and un-expansion must be the same (i.e., mouse-over or click)

Mandatory "Close" button in top right corner (unless mouse-over)

All ads with white or light background must include a black 1-pixel border around the ad

All expandable ads must be able to detect page edge and expand accordingly

No restrictions on hotspot location or size

Resonate does not support floaters, pop-ups, or interstitials

Please note that Flash units will only display their first frame in Chrome. Resonate recommends using HTML 5 creatives where possible

Third party hosted rich media ads accepted

Initial file load may not exceed 40k

Polite or expanding load may not exceed an additional 100k

No limit on streaming video load

Subsequent or progressive load may not exceed 2.2mb for video

Max panel weight for expandables is 4 panels at 100k

Video Pre-Roll Ads:

All formats accepted

VAST 2.0/VPAID accepted

Under 100mbs for raw video files

4:3 aspect ratio

400x300 size

30 fps 0:15 or 0:30 second duration only

Audio Codec: mp3

Facebook and Twitter sharing (optional)

Companion Banner (optional)

iFrame tag for a static (GIF, PNG, JPG) or dynamic (flash) companion

Creative Asset Files BRX (GIF, PNG, JPG)

Sizes: 300x250

File size: 30K or less

Click-throughs must open a new window

Looping: 3 loops, 15 seconds maximum

Video In-Banner Ads

Third party tags accepted

Audio must be user initiated via click

Video must be user initiated via click or rollover (in some instances units for click and rollover may be required)

Video controls must include at least a pause, play, and mute button

Under 100mbs for raw video files

6:5 aspect ratio

300x250 size

0:15 second (recommended)

Facebook and Twitter sharing (optional)

300x250 “Teaser” frame required (GIF, PNG, JPG)

Mobile

Smartphones:

Either In-page or Docked

Sizes

320x50 (preferred)

300x50

300x250

<40k max file size

Tablets:

Either In-page or Docked

Sizes

728x90

300x250

<40k max file size

Expandable up to 600x600

General Advertising Specifications

All ads with white or light background must include a black 1-pixel border around the ad

Click tag must be associated to its own button; button needs to also be the full size of the image

Flash files must open in a new browser and can only have 1 click through link

We require a back-up .jpg or .gif file to accompany all rich media ads

If providing SWF assets to Resonate, the click tag action script should be as follows:

on (release) {getURL(clickTAG, "_blank"); 
}


This click tag is case sensitive

3rd Party Rich Media Vendors

We work with many 3rd-party rich media vendors, including but not limited to, those listed below. All third party tags should use Hyper Text Transfer Protocol Secure (HTTPS).

Atlas

Eyewonder

Bluestreak

Mixpo

Brightroll

Oggifinoggi

DART

Pointroll

Eyeblaster

Unicast

Advertising Submissions Procedures & Deadlines

Submission Procedures

Static images must be sent in a zip file

All 3rd party tags must be sent in a notepad document

Resonate has both click-tracking and cache-busting capabilities, and requires that both tokens are inserted into all creative that runs on our server

All creative submissions must be accompanied with a click-through URL

We require a back-up .jpg or .gif file to accompany all rich media ads

Submission Deadlines

Creative Type Recipient Days Prior to Campaign Start
All Rich Media & Static Images Resonate Account Manager 3 days prior to start
Flash Campaigns
(where Resonate is serving the creative assets)
Resonate Account Manager 5 days prior to start

All creative components must be tested and approved by Resonate prior to launch of campaign

The redirect/landing page must be live at least 24 hours before the start of the campaign

 

Political/Public Affairs clientele:
"PAID FOR BY" Creative: Submitting an additional version of your creative with "Paid for by" on the bottom corner of the creative will increase the number of sites your ads can run on. This creative will only run on sites that specifically request this language be added to the creative.

Pharmaceutical clientele:

Scrollable blackbox warning must be present on all ads

All pharmaceutical ads must be in rich media; scrollable features cannot be accommodated in animated Gif/Jpeg files

Facebook Exchange Ad Specs

FBX Standard RHS Creative Specification

Headline: 25-character limit; 1-character minimum; 20-character limit per individual word

Body Copy: 90-character limit; 1-character minimum; 20-character limit per individual word

Image: 254x133 (or larger with 1.9:1 aspect ratio) will result in a large format ad. Recommended size: 600x315, as this matches the minimum for News Feed. You will also need to remember one image spec for FBX.

Landing page URL: 800-character limit; 3rd-party click trackers are accepted. Please QA to ensure that the subsequent chain works properly, e.g., from ad server to LP

Both Title and Body text have the following constraints:

Cannot start with punctuation

Cannot have duplicate consecutive punctuation characters with the exception of 3 periods...

Words cannot be greater than 20 characters in length

Only 2 consecutive 1 character words are allowed

Cannot consist entirely of capital letters

Double spacing is not allowed

The following characters are not allowed:

IPA Symbols

Diacritical Marks

Superscript and Subscript characters with the exception of ™ and â„ 

The following characters \^~_={}[]|<>

General Standard Ad Best Practices

Volume: We recommend running between 4 (2 images X 2 copy) and 9 (3 images X 3 copy) total creatives

Text: Include a strong call to action, and highlight sales and promotions if applicable

Images: Test various image types if assets are readily available. Categories include people, products, logos, and offer-based images. If these types of image are unavailable, just use 2 or 3 of the top-performing images from an existing Facebook campaign, or from display

Page Post Ads (News Feed or RHS)

The type of PPA available to FBX is known as a Link ad. Other formats such as Video, Photo, etc, are not available on FBX for the foreseeable future.

Dimensions - Large format: recommended 1200x627, minimum 600x315. Small format: recommended 200x200, minimum 154x154.

Images 600x315 or larger (1200x627 recommended for maximum resolution) appear in a large format layout with a strict 1.9:1 aspect ratio enforced. Images 200x200 and smaller (absolute minimum 154x154) will appear in a smaller format.

​Recommended k-size: 50k. Max 2MB.

Specs:

Please note overall text limits:

Message (500 char max) - a summary/headline for the post.

Link URL (800 char max) - aka click through URL. NOT for display

Link Name (100 char max) - the title of the page the user is linking to.

Link Domain for display –(100 char max, 1 line max) the domain of the landing page (e.g. www.resonateinsights.com). Do not include the "http://" or "https://" prefix.

Description - a secondary note to users. (200 char max)

Creative text limit:

Creative images may not include more than 20% text.

To test your creative, please utilize FB's grid tool, found here https://www.facebook.com/help/468870969814641

Please note that your brand logo will automatically be pulled in from your FB page to appear in the top left corner of the News Feed ad.

 

RESTRICTIONS

Links to Facebook destinations: Page Post Ads CANNOT link to Facebook pages. FBX is purely for off-site objectives and any on-Facebook marketing objectives can be better achieved through other Facebook ad products. If you try creating a PPA that links to somewhere on facebook.com, you will receive the error "Invalid RTB Spec, Invalid Page Post To Sponsor – The specified page post cannot be sponsored."

CONTACT US

Get In Touch

(571) 266-3200
NEW YORK
19 W 21st Street, Suite 301
New York, NY 10010
VIRGINIA
11720 Plaza America Drive,
3rd Floor, Reston, VA 20190
WASHINGTON D.C.
1275 K Street NW Suite 501 Washington, DC 20005
NEW YORK
19 West 21st Street, Suite 301
New York, NY 10010
VIRGINA (HQ)
11720 Plaza America Drive, 3rd Floor
Reston, VA 20190
WASHINGTON, DC
1275 K Street NW, Suite 501
Washington, DC 20005
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