In: Blog

Millennial retail image
Infographic: Millennial Retail Preference Differences
March 21, 2017

We all know that Millennials love to shop and they are estimated to spend $200 billion this year, alone. But you’d…

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Product Preferences
Infographic: Millennial Product Preference Differences
March 17, 2017

We know the purchasing power of Millennials right? But, can you identify the differences between what a 34 year old male versus…

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Media Consumption
Infographic: Surprising Millennial Media Consumption Habits
March 14, 2017

You’ve heard it all before: Millennials consume all media on their mobile devices, they’re too self-involved to watch the news and…

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Millennials
It’s Time to Look Beyond Demographics When Targeting Millennials
March 3, 2017

Marketers who have based their messaging strategies on demographic data alone are wasting millions of dollars trying to reach Millennials like…

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Youtube
YouTube Changes: The Details and What It Means to Agencies and Advertisers
February 22, 2017

In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies…

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fiat chrysler
Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?
February 16, 2017

The Super Bowl provides a unique opportunity for brands to get their message out to a mass audience. Between three Super…

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online dating image
Values Targeting is the New Right Swipe
February 14, 2017

If you wouldn’t go on a date with every male or female in the world, why would you target your ads…

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Superbowl image
What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
February 2, 2017

As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth…

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AlternativeFactsPres
Alternative Facts: What the Data Says
January 24, 2017

Around 4:30 in the afternoon on Saturday, the Trump White House officially introduced the world to “alternative facts” by claiming that…

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inaugration image
What Big Data Says About the Inaugural Crowd
January 20, 2017

I live about a half mile from the White House, and obviously I’ve noticed throngs of visitors in town for the…

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