In: Blog

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What Big Data Says About the Inaugural Crowd
January 20, 2017

I live about a half mile from the White House, and obviously I’ve noticed throngs of visitors in town for the…

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How Bartending Made Me a Better Analyst
January 18, 2017

I was working as an analyst at a big data/marketing research company when my favorite bar announced that they had an…

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Brand Safe Environments: Why That Matters and How to Find Them
January 10, 2017

It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital…

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Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
January 5, 2017

While the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and…

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Marketing Budgets Increase (Again) in 2017 with Intelligence Spending on the Rise
January 3, 2017

Good news for marketers looking to expand their efforts: marketing budgets are expected to climb by 12% in 2017, according to…

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Thriving in a Post-Digital World
December 19, 2016

Forrester/Resonate Webinar Recap As the 2016 books are closing, marketing teams are crafting their plans for 2017 and diligently working through…

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Data Food Court
The Data Food Court Experience
December 16, 2016

Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers…

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Foreign Policy
Using Data to Win Foreign Policy Campaigns
December 13, 2016

Whether businesses, industry organizations, or foreign policy groups approve of the hard line national security agenda promised by President-elect Trump or…

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Tax Reform
Tax Reform Advocacy Should Start Now
December 7, 2016

The time to act on tax reform is now. That’s not a pitch, it’s a fact. Starting in the New Year…

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Digital World
Thriving in a Post Digital World – Complimentary Webinar
December 5, 2016

On Thursday, December 15th from 1:00 – 2:00 pm ET, Resonate is pleased to host a dynamic complimentary webinar featuring guest…

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