Politicians and office holders worried about taking part in a debate might want to get over those worries.
According to a survey of Mississippians by Resonate, which describes itself as a bipartisan data analytics company serving political campaigns and issues advocacy organizations, more than half of Mississippi voters are motivated to vote for a candidate by information they get from debates.
Thinking about hiring a high-priced consultant to persuade voters? Resonate said 32 percent of the 872 voters surveyed online told them “gut instinct” guided their votes.
Other results Resonate got when it asked: When deciding who to vote for during an election, what three sources of information influence your decision the most?
- Cable news, 27 percent
- Party affiliation 25 percent
- Broadcast news 21 percent
- Friend and family 19 percent
- Newspapers 18 percent
- Campaign events 15 percent