Like most men, marketers have long struggled to understand women. Some women may say that a little mystery is a good thing, but marketers must constantly strategize new and innovative ways to ensure their messaging is delivered. With the added difficulty of generational influence, this task becomes increasingly harder for marketers to do.  We broke down the female population by age for insight into their digital behavior so marketers can better target their online advertising to Baby Boomers, Gen Xers, and Millennials.

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