October 5, 2016 RESTON, VA – Resonate, a leading provider of consumer intelligence-to-activation software, announced the appointment of Jonathan Ricard as SVP of Business Development and Haidee Hanna as VP of Marketing. As customer demand swells for Resonate’s next generation consumer insights platform, and marketing software players look to complement their own technology capabilities, industry veterans Ricard and Hanna bring a wealth of martech knowledge and experience to Resonate.
“Jonathan’s strong background in marketing technology and data-driven solutions are a perfect fit as Resonate rewrites the playbook for how marketers gain a deeper understanding of their customers through big data,” said Andy Hunn, COO of Resonate. “His depth of knowledge of the martech space is critical as we expand our partner integrations to make Resonate data more available in the marketplace, and to activate marketing use cases beyond media activation, such as content personalization and web analytics.”
Ricard has over 20 years of expertise at the intersection of data and marketing in the digital media industry. He has been an executive at high growth startups, SaaS platforms and data companies including Signal, IXI Digital, Revolution Health and AOL.
Hanna previously headed the marketing organization at Current Analysis, a leading market intelligence platform and advisory firm serving the technology industry, where she led the successful market introduction of a first-mover SaaS intelligence platform for the telecom market. Prior to Current Analysis, Hanna led both marketing and B2B / B2B2C software business units for BIA/Kelsey, a digital media data intelligence and analytics firm, as well as start-up companies such as Klaggle and YellowBrix.
“We are excited to have Haidee on board to further propel Resonate’s growth in the consumer insights space and rapidly expand market penetration of our next generation consumer intelligence SaaS platform,” said Bryan Gernert, CEO of Resonate. “Demand for the most accurate and comprehensive consumer data that can be measured in real time, analyzed and activated at scale, now all in one platform, is growing exponentially and Haidee’s background in communicating this kind of story adds a new dimension to the company.”
Resonate offers a powerful consumer intelligence-to-activation technology that has helped hundreds of clients more fully understand, reach and engage consumers based on the underlying motivations and values that drive their decisions to buy or support certain brands, political candidates or causes.
Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital. For more information, please visit www.resonate.com.