With Thanksgiving the latest it’s been in over 10 years, this holiday shopping season is much shorter than its predecessors — a good six days to be exact. The hustle to fulfill that gift list has now become an even bigger stressor for shoppers and, in turn, retailers who worry that customers will spend less due to the shortened period.

This limited window highlights the fact that Cyber Monday customers — specifically frequent online shoppers — may be the remedy to holiday shopping concerns for brands. Winning over these customers depends on better understanding why they act. Resonate unlocks the motivations of this elusive online shopping segment, and finds that they are more self-centric in their product purchases than infrequent online shoppers.

CM