North Carolina is a key battleground state as the fight for control of the Senate heats up. Resonate took a deeper look at the issues that matter most to voters in the home state of Presidents Polk and Andrew Johnson, as well as in its 11th Congressional District.
Resonate’s survey data finds that 34% report consistent Republican voting patterns, 32% vote Democrat and 26% cast their votes across party lines, i.e. swing voters.
Across the state, healthcare is a key issue for voters of all parties. A candidate’s position on healthcare is deemed important to 41% of Republican voters, 56% of Democratic voters, and 45% of swing voters.
Statewide, the majority of Republican voters, 60%, look at government spending platforms, while 55% prioritize balanced budget policies. Democratic voters also evaluate job creation (53%) and education (50%) policies. Swing voters also prioritize job creation (53%) and government spending (50%).
Republican and Democratic voters remain deeply divided on social issues, For example, Republican voters are 5.3 more likely to be involved with 2nd Amendment Rights, 4.6x more involved in traditional marriage policies than their Democratic counterparts. Conversely, Democratic voters are 4.7x more likely than Republican voters to be concerned gender/race equality issues. They’re also 3.5x more likely to be involved in Gay & Lesbian Rights and 2.4x more involved in pro-choice issues than Republicans.
There are minor, but significant shifts in key issues for Republican voters in North Carolina’s 11th Congressional district. Fiscal policies are even more important for Republican voters in NC-11, with 69% citing government spending and 58% selecting balanced budget. Defense/military policies (44%) overtook healthcare (41%) for these voters as well.