Resonate CEO, Bryan Gernert, appeared on Forward Thinking Radio last night to discuss Resonate’s role in the 2016 elections, including how Resonate data called 47 out of 50 states correctly and predicted a Trump Victory days before the election.

Listen to the short interview here.

Gernert also discussed how Resonate data is helping companies better understand their customers, from their values and motivations, and how developing corporate strategy around these insights can drive significant growth.

Whether it’s for individuals, political campaigns, or companies, Gernert makes the case that “information is the new gold” and how Resonate insights provide political organizations and brand companies with the information they need to truly know why a voter votes the way they do or why a customer chooses one product over the other.