Company recognized for disruptive innovation in customer understanding and engagement
September 12, 2014 09:23 AM Eastern Daylight Time
RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that delivers analytics and media based on “why” consumers make decisions, has been named among the 2014 OnMedia 100 top private companies in advertising analytics by AlwaysOn.
“The dedication of the Resonate team coupled with the ever-growing demand by marketers to more deeply understand their customers is driving our ongoing success.”
OnMedia 100 winners are “companies that are creating a new digital media, commerce, and advertising ecosystem … while at the same time creating high-growth businesses that offer huge upside potential for investors,” according to AlwaysOn. Companies were evaluated by the AlwaysOn editorial team, along with partners at Time Warner, First Round Capital, Madison Alley Ventures, Flybridge Venture Capital, Venrock, Trident Capital, VantagePoint Capital Partners, MTV, KPMG, Petsky Prunier, Greylock Partners, and GSV Capital.
The full list can be seen here.
“We are proud to receive such recognition for our pioneering work and disruption of the marketing industry,” said Bryan Gernert, CEO and EY Entrepreneur of the Year Finalist. “The dedication of the Resonate team coupled with the ever-growing demand by marketers to more deeply understand their customers is driving our ongoing success.”
Resonate was recently recognized by Inc. 5000 as one of the fastest growing private companies in the U.S. and by The Washington Post as a top workplace – the only venture-backed winner among the top 25 in the Small Employers category. The company was also named a “Cool Vendor” in Data Driven Marketing by Gartner and was identified as one of the “50 Technology Start-Ups to Watch” by Dell.
Resonate is headquartered in Reston, VA with offices in New York City, Chicago, Los Angeles, Atlanta, Dallas, and Washington, D.C.
Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. By combining the latest big data technologies with proven research and analytic techniques, Resonate powers motivations-based analytics and targeting across all digital media channels. The ability to deliver advertising based on an individual’s social and personal values and product purchase preferences goes beyond simple demographics to achieve greater engagement, campaign results and customer insight. For more information, visit http://www.resonateinsights.com.