Reston, VA – October 19, 2016 – Resonate, a leading provider of consumer intelligence-to-activation software, today announced its latest social media offering with the integration with YouTube video. For the first time marketers can now better target customers with precision and scale on exclusive Google TrueView inventory using Resonate’s rich proprietary data and insights on 200+ million U.S. online adult consumers and gain in-depth insights into performance of YouTube campaigns and the people engaging with them.
Driven by marketers’ frustration about their inability to gain insight into their YouTube video campaigns’ performance, Resonate’s integration provides deeper insights at the level also provided with standard pre-roll video run through programmatic channels. Resonate ensures that marketers are more accurately reaching their target audience across its exclusive Google TrueView and other pre-roll video inventory. The integration provides marketers and agencies with insights into how YouTube video campaigns are performing and allows them to focus on driving more views, shares and site traffic.
“With this new offering, we can provide all marketers dramatically richer targeting in the YouTube world than the native YouTube targeting that’s currently there,” said Andy Hunn, COO of Resonate. “We have the ability to provide an insight layer to marketers on what’s working and what’s not in executing videos campaigns inside YouTube that will help inform more accurate targeting and messaging moving forward.”
Resonate, has added its YouTube media offering to the already advanced capabilities of its HI-RES consumer analytics and activation platform to help marketers better understand and accurately target their audiences across multiple digital media channels via both desktop and mobile to improve and accelerate marketing effectiveness.
Through its powerful SaaS consumer intelligence-to-activation platform, Resonate is transforming people-based marketing by fusing together survey data and big data. Using Resonate’s HI-RES platform, marketers can target, understand and engage consumers at the individual level with unprecedented precision and scale. Resonate’s proprietary data and insights on 200+ million U.S. online adult consumers link traditional demographic, geographic, psychographic and online contextual behavior with its rich “human” factors including values, beliefs, motivations and drivers to buy or support certain brands, political candidates or causes.
Coupled with Resonate’s powerful analytics, cross-channel activation technology and ability to constantly measure and monitor performance across all digital touchpoints, marketers can now more effectively drive increased revenue through their digital marketing funnel, optimize media spend and reduce waste.
Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital. For more information, please visit www.resonate.com.