Gary Sherwood to speak on the Rise of Data in the Campaign Business on March 15th, 2017

Resonate, a leading proprietary voter research, analytics, and digital media activation company, will be speaking on March 15th at the Pollie Awards and Conference.

Gary Sherwood, VP of Client Solutions – Politics & Advocacy, will be participating on the event’s “The Rise of Data” panel (event agenda). Here is what attendees can expect to hear from Sherwood and his fellow panelists:

Between Brexit and Trump, traditional polling took their lumps this year. Meanwhile, data analysis is on the rise and this segment of our industry is showing massive growth. But what’s real and what’s not when it comes to data and our ability to accumulate and leverage it? This panel will help us step through the veil and truly understand what’s possible and what’s just marketing when it comes to big data analytics and its effect on campaigns at every level.

Sherwood is an accomplished audience targeting and cross-platform digital media expert with over 10 years of previous experience at companies like Advertising.com and AOL. In 2016, Sherwood oversaw Resonate’s digital media targeting execution on behalf of over 400 political campaigns, from the local to national level, using big data-driven, dynamic models to successfully engage and mobilize target audiences.

When reflecting on the 2016 elections and assessing the rise of data in the political and advocacy business, Sherwood explains:

“On a fundamental level, campaigns need to have data that scales and allows them to get to the core values, beliefs and motivators of individual voters in order to track how attitudes, positions and behaviors shift on a continuous basis. By addressing these necessities, Resonate’s model was 94% accurate on election night and correctly forecasted the Rust Belt wins in Michigan, Wisconsin and Ohio. In our industry, it’s becoming more and more clear that campaigns need to utilize data differently to be competitive in both elections and advocacy campaigns.”

The Pollie Awards and Conference is widely recognized as a must-attend event for political consultants, media buyers, public affairs specialist, suppliers, industry insiders and media members.

The conference will be held from March 14-16, 2017 in Huntington Beach, CA. Sherwood will participate on The Rise of Data panel from 10:30am-11:30am on Wednesday, March 15.

Resonate is a leading proprietary voter research, analytics, and digital media activation company that helps political and advocacy campaigns reach the right voters with the right message. If you’d like to learn more about how Resonate can optimize your digital targeting campaigns with the most accurate voter data in the industry, contact us today.