Swing states. Indies. Persuadables. Undecideds. They’re at the epicenter of your campaign strategy. But only Resonate’s proprietary survey research, in-depth insights and ability to immediately target these audiences with precision and scale can provide a clear roadmap to victory.
Spotlight: New Hampshire
Here are some exclusive, valuable insights from Resonate that shed important light on what triggers voters in the Granite State.
New Hampshire Swing Fact #1: New Hampshire voters are 21% more likely than the average U.S. voter to care about bipartisanship when deciding on a candidate.
While both senate candidates in New Hampshire have highlighted their bipartisan credentials on the campaign trail, Kelly Ayotte was ranked by the Lugar Center as the 7th most bipartisan Senator in the 113th Congress. Senator Ayotte should continue to highlight her bipartisan record in a historic partisan U.S. Senate.
New Hampshire Swing Fact #2: 40% of New Hampshire voters support the legalization of marijuana.
While 40% of voters support marijuana legalization, 25% of voters remain opposed to the idea and almost 1/3 of all voters have yet to decide how they feel about marijuana legalization. For the organizations running marijuana legalization campaigns in New Hampshire, they should be targeting that 1/3 voter bloc.
New Hampshire Swing Fact #3: Over half of New Hampshire voters care about where a candidate stands on healthcare issues when deciding on who to vote for.
Voters are also 25% more likely to have employer-provided health insurance and 11% less likely to have purchased health insurance through healthcare.gov. These facts indicate that changes to employer based healthcare will impact New Hampshire voters much more than changes to the Affordable Care Act. Are the candidates getting it right?
New Hampshire Swing Fact #4: New Hampshire voters care about LGBT rights and gender and race equality.
Voters in New Hampshire are 33% more likely than the average U.S. voter to care about LGBT rights and 31% of all New Hampshire voters are engaged in gender and race equality issues.
Pro Tip: When developing state-level message and targeting strategy, be mindful of geo differences, down to the congressional district level.
For example, the majority of New Hampshire citizens are registered to vote (69.8% voter turnout in last 4 presidential cycles), although citizens residing in NH-01 are more likely to be registered than those who live in the only other congressional district, NH-02.
Resonate data like the examples above can be quickly activated for digital media targeting and informing both online and offline creative strategy. Targeting voters based on values and the issues they care most passionately drive the most efficient and impactful mobilization.
All data is based on Resonate’s survey of 868 New Hampshire Voters, April 2016