This week I participated in the “Targeted Ads in a Fragmented Media World” Panel at the Art of Political Campaigning Conference. Every year, people interested in learning the “strategies, techniques and technologies of modern political campaigns” from industry experts descend on DC for this conference. Our panel was highly attended, which made for a lively Q&A session.

Digital measurement was one of the hot topics. It can be a tricky issue, but it doesn’t need to be. What it boils down to is the 3 Es:

1.      Exposure – Who are you reaching?

2.      Engagement – Who is engaging with your campaign?

3.      Effect – Who is persuadable/taking the desired action?

So long as you keep this framework in mind, you’ll have a solid foundation for building a successful online campaign going forward.

-Chris Cox | Director of Client Strategy & Insight

For more insights from the conference, click here.