Next Generation Audience Understanding and Engagement Include Motivations and Issues Positions, Building on Traditional Demographic & Behavior Filters
RESTON, Va. — (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today rolled out Resonate Analytics. This new platform provides users instant access to Resonate’s vast database of audience and campaign insights through an intuitive web-based application. Resonate Analytics is the only solution of its kind to offer political campaigns, advocacy organizations, and their agency partners real-time access to the complete picture of their audience with insights that go beyond voter or donor profiles.
“We have worked with Resonate on a range of issue advocacy campaigns, and always value their ability to help us target the most pursuable audience for each message, wherever they are online”
“We have worked with Resonate on a range of issue advocacy campaigns, and always value their ability to help us target the most pursuable audience for each message, wherever they are online”, says Dan Horowitz, EVP for Digital at FleishmanHillard. “But now with Resonate Analytics, our creative and planning teams will have access to their audience insights well before we go live with our campaign, which is a real game changer.”
Resonate Analytics gives campaigns the ability to define and understand their audiences from a nearly infinite combination of attributes, including:
- Issue Positions
- Engagement on Issues
- Voter Data
- Online Behavior
- Media Consumption (TV, Print and Online)
- Social Engagement (Facebook, Twitter, Pinterest and others)
This capability allows the user to create better, action-oriented messages and make smarter digital ad buys to deliver deeper, precision-driven outreach to specific groups or segments.
Audience and Campaign insights are accessible via three key modules:
1. Audience Builder: Dynamically define and learn about the unique factors of your audience.
2. Audience Discovery: Understand the characteristics of your online audience across all observable behaviors of your targeted audience or web visitors.
3. Audience Comparison: Learn the difference between those taking action and those sitting on the sidelines.
“With Resonate Analytics, campaign managers and advocacy organizers have the ability to truly optimize messages and targets based on motivations,” said Bryan Gernert, CEO at Resonate. “Exposing this data to our clients has long been our goal, and one of their top requests over the years. No one has the granularity of advocacy and policy information that Resonate possesses. While others use age-old proxies, we use cutting edge innovation that leverages big data to gain true audience insights.”
Resonate Analytics users can activate their custom audiences across all digital media channels through Resonate Media services. Resonate remains the only digital advertising solution to deliver motivations-based targeting across display, mobile, social and video platforms.
Resonate Analytics is available now. For more information, visit: www.resonateinsights.com/campaigns