The Washington Post reported this week that searches for the phrase registrarse para votar, which is register to vote in Spanish, hit an all-time high during Monday night’s debate by surpassing over 100,000 Google searches.

We took a deep dive into the Resonate platform to learn more about Hispanics that are eligible to vote in the U.S. but have yet to register:

When it comes to regulation, this audience is 60% more likely than the average Hispanic registered voter to believe that climate change should be addressed solely by market forces without any government regulations.  They are also:

27% more likely than the average Hispanic registered voter to be persuadable on legalizing marijuana for general recreational use.

37% more likely to identify as a fiscal moderate than the average Hispanic registered voter

27% more likely than the average Hispanic registered voter to believe healthcare solutions should be addressed by marketplace forces and not government rules and regulations.

Click here to learn more about how Resonate can help you precision target audiences like these for actual persuasion on the issues that matter most to your campaign.

*State voter registration deadlines range from 10-30 days before the election