Resonate data shows there are over 5 million registered voters this cycle who will vote for Congress in the general election, although leave the top of the ticket blank.

We took a look at how Resonate intelligence can help campaigns, especially down-ballot races, find, target and win the millions of voters who intend to vote for Congress but not for President.

When compared to the average voter, these voters are:

  • 41% more likely to be involved in local issues and 50% more likely to have voted in at least half of the state/local/city general elections in the past 10 years, a key insight for local campaigns.
  • 53% more likely to have been a swing voter in recent elections.
  • 45% more likely to consider crime and law enforcement a top platform when considering a candidate.
  • 18% more likely to vote for a candidate based on their tax policy platform.
  • 40% less likely to be influenced by social media when deciding on a candidate and 16% more likely to be influenced by online or print newspapers.
  • 19% more likely to believe ease of access to guns is responsible for mass gun violence.

Click here to learn more about how Resonate can precision target persuadable and swing voters with GOTV messaging tailored to their motivations and values.