Voters Rank Issues Such as Healthcare and Job Creation Higher than Environmental Policy
July 22, 2014 08:04 AM Eastern Daylight Time
RESTON, Va. — (BUSINESS WIRE) — Resonate, the only company that empowers political campaigns and issue advocacy organizations to act on why people make decisions, today released new insights on public perception of the cause of global warming and climate change. Results of Resonate’s national survey found that 30 percent believe it is primarily a manmade problem, while 34 percent think both human and natural forces are at fault. The balance is made up of a combination of those who believe climate change is a natural occurrence, non-believers, and those uncertain of its cause.
“Connecting on core platform issues such as healthcare, jobs and entitlements means winning on smaller or secondary issues such as climate change”
Of the 64 percent of Americans who believe human interaction plays a hand in the climate issue, it is not the leading platform issue that informs their voting decision. The top issues that drive candidate support for this group are healthcare (56%), job creation (50%), and entitlement programs (41%). However, alternative energy exploration is their leading public policy concern, with 30 percent calling it a key issue.
“Connecting on core platform issues such as healthcare, jobs and entitlements means winning on smaller or secondary issues such as climate change,” said Bryan Gernert, Resonate CEO. “There’s no voter file or poll that can connect those dots. Our job is to help campaigns find the intersection of issues and motivations in order to amplify meaningful messages through targeted digital outreach strategies that ultimately engage voters.”
The survey was conducted May 27-June 9, 2014 and represents a national sample of 2,407 respondents.
Click here to learn more about voters’ views on climate change.
Resonate is the only company to empower brand, political and cause marketers to identify and engage with audiences based on the reasons behind people’s actions. Combining the latest big data technologies with proven research and analytic techniques, Resonate powers motivation-based analytics and targeting across all digital media channels. The ability to deliver advertising based on an individual’s social and personal values and product purchase preferences, goes beyond simple demographics to achieve greater engagement, campaign results and customer insight. For more information visit http://www.resonateinsights.com/