With the governor’s race heating up in Arizona, Resonate took a deeper look at the voters in the 15th most populous state.

State voter file records show that 32% of Arizonans are registered with the Democratic Party. However, when asked how they actually vote, Resonate survey data finds that only 28% report consistently voting for Democratic candidates. Those who check the “other” box on the registration form make up 33% of Arizona’s voters, while just 26% report Swing voting patterns. However, Republican registrations and voting patterns are a consistent 35%.

Democratic and Republican voters prioritize the issues in a candidate’s platform differently. Healthcare policy is the issue that most Democratic voters evaluate, with 52% citing it as a top platform consideration. They also look at a candidate’s stance on social issues (48%) and job creation (44%) when making their decision. Republicans look at government spending (58%), balanced budget (57%) and immigration policies (50%). Government spending is also important for Swing voters with 48% agreeing it’s a top issue, in addition to immigration (45%) and job creation (44%) which are also on their minds.

Democratic and Republican voters remain deeply divided on social issues. For example, Democratic voters are 4.4 times more likely to be involved with gender/race equality policies and 4.2 times more likely to be involved in gay and lesbian rights than their Republican counterparts. Conversely, Republican voters are nearly 5 times more likely than Democratic voters to be concerned with traditional marriage policies. They’re also 4.3 times more likely to be involved in 2nd Amendment rights and 2.7 times more likely to be involved in pro-life issues than Democrats.

Confirming recent reports, immigration is a top statewide issue, but it’s not a voting issue in each congressional district. Both Republicans and Swing voters include immigration as a top platform issue statewide, but in AZ-9 immigration falls out of the top three.  Instead, 41% of Republican voters say defense and military issues are most important and 43% of Swing voters cite healthcare policies as most important.

Arizona Voters Infographic