By: Andy Hunn

CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…

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The Women Trump Can Win
June 5, 2016

Imagine for a moment that you’re a senior political strategist for Donald Trump (bear with me!) and you’ve just finished reading…

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How Big Data Can Help You This Political Season
May 12, 2016

At a recent American Association of Political Consultants (AAPC) conference, I participated on the panel discussion titled, Testing, 1, 2, 3,…

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Emotions Are Indicators, Not Insights
April 7, 2016

For decades, a brand’s understanding of the emotional drivers of its customers, and its ability to foster a relationship based on…

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Look Beyond the Voter File This Political Season
January 25, 2016

This past Wednesday, January 20th at MediaPost’s MarketingPolitics conference, I had the pleasure of speaking on a panel discussion titled, Match…

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Video: Do Candidates Matter?
May 21, 2014

The Hill recaps the expert panel discussion on the new era of issue-based voting, showcasing Resonate’s groundbreaking data.

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Backstage on the 2014 Voter Motivation Landscape
April 8, 2014

By Andy Hunn, Chief Operating Officer Today, Resonate announced the release of its 2014 Voter Motivation Landscape study conducted from our…

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The Launch of Resonate Analytics
November 6, 2013

By Andy Hunn, COO When we began our journey building Resonate in 2008, we were trying to answer one simple question:…

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Back To School: Education a Top Vote Driver but Little Consensus on a Top Policy Prescription
September 12, 2013

As students across the country return to school, Resonate examined attitudes toward one of voters’ top, and often overlooked, priorities: Education…

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Data Science + Consumer Insights
August 16, 2013

This past week, we attended the KDD Conference held in Chicago. The focus this year was on Knowledge Discovery and Data…

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