By: Bryan Gernert

CEO Blog
The Evolution of Resonate: Understanding People Better, Helping Clients Succeed
June 11, 2018

Every once in a while, you have time to reflect. I was recently asked to describe Resonate’s evolution, and it’s simply…

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ADWEEK: The Future of Video
October 6, 2014

Last week I joined Adweek’s panel to discuss the future of video. I emphasized that data is the key to success, but…

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Modernizing the Voter File
June 18, 2014

Earlier this week, I participated in a great panel that discussed how political campaigns should be using voter data to reach…

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The Challenges of Enrolling Health Care Exchange Participants
August 14, 2013

The health exchanges created by the Affordable Care Act are scheduled to start enrolling participants in October.  Many believe the success…

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What to Do When the “World’s Greatest Dad” Tee Just Won’t Do
June 14, 2013

Over the last couple of weeks, Father’s Day wares have taken over the storefronts.  Figuring out the right gift for dad…

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Putting Agile Marketing Into Action
February 25, 2013

There was a great byline on CMO.com recently that highlighted the adoption of Agile Marketing, including the desire of senior brand marketers to…

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2013, the Year Ad Targeting Shifts Gears
February 7, 2013

by Bryan Gernert on February 7th, 2013 at 7:00 am, iMedia Connection Digital advertising and marketing has evolved tremendously in just the past…

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The Election and Digital Advertising
November 9, 2012

As the pundits and strategists wax poetic about Tuesday’s election results, and what they mean for each party, one thing is…

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Could We All Just Get Along on Healthcare? Actually, Maybe
June 25, 2012

The Supreme Court is days if not hours away from deciding the legality of the Affordable Care Act (ACA).  Pundits are…

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Insights With Benefits (For 2012+)
January 11, 2012

It’s the end of the year and each email brings another list.  The majority try to chronicle the best, worst or…

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