By: Resonate

Where You Eat Says a Lot About Who You’ll Vote For
March 14, 2016

Sonic or Chipotle? It turns out you may be able to peg the political leanings of your fellow diners or hotel…

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Sanders Supporters Like Chipotle, While Trump Fans Prefer Sonic
February 18, 2016

Buyers of Smart cars and Fiats tend to identify as Democrats. New Porsche owners are more likely than buyers of any…

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The Oregon Standoff Is In One Of The Most Pro-NRA Districts In The Country
January 12, 2016

This column by Cameron Joseph originally appeared in Mashable.  The Bundy family sure knows how to pick ’em. The gun-loving, government-hating group that’s in…

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Do Honda Drivers Dream Of Innovation?
October 27, 2015

Recently, Honda debuted a powerful new “Power of Dreams” ad, the stated purpose of which is to portray Honda as “not…

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People Who Think GOP Presidential Debates Matter
October 27, 2015

The next GOP presidential debate is Wednesday. It will be the third of almost a dozen in 2015 and 2016. There…

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Forrester And Resonate On The Explosive Growth In Digital Video
October 23, 2015

On Thursday, October 22, Jim Nail, Principal Analyst at Forrester Research delivered a webinar on the rise of digital video, highlighting…

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You Can’t Hide Your Bud Light From Us, Hipsters
October 22, 2015

News broke last week that brewing giant Anheuser-Busch InBev NV has reached a deal to take over rival brewer SABMiller PLC in…

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Whose Supporters Like Cheap Flights, ‘The Daily Show’ And Fracking?
October 19, 2015

This column by Scott Detrow originally appeared in It’s All About Politics – NPR People who want Sen. Bernie Sanders to be the…

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Want To Grow Digital Banking Business? Don’t Take Away The People
October 16, 2015

Digital banking is ubiquitous, and more consumers are turning to mobile banking platforms. But using smartphones, tablets and computers to bank…

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What’s In Your Wallet? Understanding The Psychographic Drivers Of Credit Card Choice
October 14, 2015

For credit card marketers offering cards with a host of standard features and reward programs that can all start to look…

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