By: Resonate

Do Honda Drivers Dream Of Innovation?
October 27, 2015

Recently, Honda debuted a powerful new “Power of Dreams” ad, the stated purpose of which is to portray Honda as “not…

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People Who Think GOP Presidential Debates Matter
October 27, 2015

The next GOP presidential debate is Wednesday. It will be the third of almost a dozen in 2015 and 2016. There…

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Forrester And Resonate On The Explosive Growth In Digital Video
October 23, 2015

On Thursday, October 22, Jim Nail, Principal Analyst at Forrester Research delivered a webinar on the rise of digital video, highlighting…

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You Can’t Hide Your Bud Light From Us, Hipsters
October 22, 2015

News broke last week that brewing giant Anheuser-Busch InBev NV has reached a deal to take over rival brewer SABMiller PLC in…

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Whose Supporters Like Cheap Flights, ‘The Daily Show’ And Fracking?
October 19, 2015

This column by Scott Detrow originally appeared in It’s All About Politics – NPR People who want Sen. Bernie Sanders to be the…

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Want To Grow Digital Banking Business? Don’t Take Away The People
October 16, 2015

Digital banking is ubiquitous, and more consumers are turning to mobile banking platforms. But using smartphones, tablets and computers to bank…

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Visa Vs Mastercard - Header Image
What’s In Your Wallet? Understanding The Psychographic Drivers Of Credit Card Choice
October 14, 2015

For credit card marketers offering cards with a host of standard features and reward programs that can all start to look…

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Please Don’t Tweet And Drive
October 9, 2015

This week’s news that former CEO and co-founder Jack Dorsey would return to Twitter as its new CEO has prognosticators wondering…

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Whiskey: Not Just For The Cigar Crowd Anymore
October 7, 2015

Conventional wisdom says that whiskey is a man’s drink and vodka is a woman’s drink. Certainly, the branding of each liquor…

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When did Republicans become obsessed with Reagan?
October 5, 2015

This column by Mark Fahey originally appeared in CNBC. Republicans want you to know that they adore Ronald Reagan. In the September debate, the…

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