By: Resonate

Please Don’t Tweet And Drive
October 9, 2015

This week’s news that former CEO and co-founder Jack Dorsey would return to Twitter as its new CEO has prognosticators wondering…

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Whiskey: Not Just For The Cigar Crowd Anymore
October 7, 2015

Conventional wisdom says that whiskey is a man’s drink and vodka is a woman’s drink. Certainly, the branding of each liquor…

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When did Republicans become obsessed with Reagan?
October 5, 2015

This column by Mark Fahey originally appeared in CNBC. Republicans want you to know that they adore Ronald Reagan. In the September debate, the…

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Marketing Myth-Busters: Do Millennials Only Eat at Chipotle?
October 1, 2015

Conventional wisdom says that hard-to-please Millennials eschew traditional fast food restaurants—think McDonald’s, Burger King, and Wendy’s—for fast casual chains such as…

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Dieselgate: What Impact Will The Scandal Have On Volkswagen Drivers?
September 24, 2015

The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions…

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Resonate Expands Unique Big Data Solutions To Deliver Richer Audience Insights In Auto, Financial, Travel, and Media Sectors
September 23, 2015

Reston, VA, SEPTEMBER 22, 2015 Resonate – the data and technology company – today announced a 50% expansion of its flagship platform,…

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How Financial Services Companies Can Amplify Their Creative
September 17, 2015

Excellent creative is more important than ever. Even media executives on Madison Avenue are saying so. In the financial services industry,…

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Defining the Importance of Debates
September 16, 2015

Can you recall a presidential primary debate – held 14 months before Election Day – that ever got so much attention?…

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Advertiser’s Mandate In The Age Of Ad Blocking: Blend In
September 9, 2015

This column, written by Pat LaPointe EVP at Resonate, originally appeared in MediaPost – Media Daily News September 9, 2015.  Consumers are…

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Study Finds It’s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry
September 8, 2015

Reston, VA SEPTEMBER 8, 2015 (Marketwired) Resonate, in consultation with the Association of National Advertisers, announced today the results of an extensive…

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