By: Resonate

Marketing Myth-Busters: Do Millennials Only Eat at Chipotle?
October 1, 2015

Conventional wisdom says that hard-to-please Millennials eschew traditional fast food restaurants—think McDonald’s, Burger King, and Wendy’s—for fast casual chains such as…

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Dieselgate: What Impact Will The Scandal Have On Volkswagen Drivers?
September 24, 2015

The “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions…

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Resonate Expands Unique Big Data Solutions To Deliver Richer Audience Insights In Auto, Financial, Travel, and Media Sectors
September 23, 2015

Reston, VA, SEPTEMBER 22, 2015 Resonate – the data and technology company – today announced a 50% expansion of its flagship platform,…

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How Financial Services Companies Can Amplify Their Creative
September 17, 2015

Excellent creative is more important than ever. Even media executives on Madison Avenue are saying so. In the financial services industry,…

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Defining the Importance of Debates
September 16, 2015

Can you recall a presidential primary debate – held 14 months before Election Day – that ever got so much attention?…

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Advertiser’s Mandate In The Age Of Ad Blocking: Blend In
September 9, 2015

This column, written by Pat LaPointe EVP at Resonate, originally appeared in MediaPost – Media Daily News September 9, 2015.  Consumers are…

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Study Finds It’s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry
September 8, 2015

Reston, VA SEPTEMBER 8, 2015 (Marketwired) Resonate, in consultation with the Association of National Advertisers, announced today the results of an extensive…

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3 Things Financial Services Companies Need to Know About Millennials
September 8, 2015

Millennials are poised to disrupt the banking industry. After all, one-third (33%) believe they won’t need a bank at all in…

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How to Reach Consumers in Their ‘Content Cocoons’
August 28, 2015

This column, written by Pat LaPointe EVP at Resonate, originally appeared in Advertising Age – published on August 19, 2015.  Stanford professor…

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Resonate Recognized with Fourth Consecutive Year on Inc. 5000
August 13, 2015

Leading data and technology platform sees more than 200% growth in analytics business, and expects trend to accelerate as company heads…

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