By: Resonate

3 Things Financial Services Companies Need to Know About Millennials
September 8, 2015

Millennials are poised to disrupt the banking industry. After all, one-third (33%) believe they won’t need a bank at all in…

Read More
How to Reach Consumers in Their ‘Content Cocoons’
August 28, 2015

This column, written by Pat LaPointe EVP at Resonate, originally appeared in Advertising Age – published on August 19, 2015.  Stanford professor…

Read More
Resonate Recognized with Fourth Consecutive Year on Inc. 5000
August 13, 2015

Leading data and technology platform sees more than 200% growth in analytics business, and expects trend to accelerate as company heads…

Read More
Fantasy Sports: $1B Valuations for the Next Big Media Audience
August 7, 2015

Recent media reports have heralded the rise of the next arena of investment for big media companies: Fantasy sports. Media behemoths…

Read More
One Party, Divided by its Candidates
August 6, 2015

Heading into tonight’s first Republican primary debate, all eyes are on the highest polling candidates in the race – Jeb Bush,…

Read More
2016 New Car Models: At the Intersection of Popular and Unique
July 28, 2015

With auto manufacturers soon set to roll out their 2016 model launches, we thought it was the opportune time to look…

Read More
Marketing Personalization: Start with the Tools, Finish with the Message
July 27, 2015

Recently the Wall Street Journal reported on how department store brands Saks Fifth Avenue and Lord & Taylor have adopted sophisticated…

Read More
The Internet Of Things: Big Upside For Brands, Tons Of Risk
July 20, 2015

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The…

Read More
Profile of a Smartwatch Owner
July 20, 2015

The Smartwatch is the newest screen to capture the world’s attention. But who has actually ponied up the money to acquire…

Read More
Tech Influencers are Sick. No, really.
July 17, 2015

They are far more likely to suffer from many major maladies than the population at large. Your favorite tech advisor is…

Read More