By: Resonate

Profile of a Smartwatch Owner
July 20, 2015

The Smartwatch is the newest screen to capture the world’s attention. But who has actually ponied up the money to acquire…

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Tech Influencers are Sick. No, really.
July 17, 2015

They are far more likely to suffer from many major maladies than the population at large. Your favorite tech advisor is…

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Summer Travel Trend: Price-Conscious Vacationers, but Only to a Point
July 10, 2015

Every year, the summer travel season brings out a plethora of media stories about the hottest travel destinations and trends for…

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Marketing July 4th: Independence Day is All About Community
July 2, 2015

Every year about this time we begin to see lists of the “top American Brands” based on emotional engagement strength for…

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Minding the Gap: Reestablishing an iconic American brand
June 30, 2015

When troubled apparel retailer Gap announced last week that it will close a quarter of its 675 North American stores over…

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Twitter CEO’s Next Task: Build a Platform for the Rest of Us
June 24, 2015

The news that Twitter CEO Dick Costolo would step down from the social media platform on July 1 set the tongues…

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Clorox Taps Resonate’s Insights To Inform Its Digital Content
June 23, 2015

How do you get a competitive edge when you’re marketing cleaning products? For Erika Lamoreaux, associate director of digital media at…

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Resonate Cited in Forrester Report on Real-Time Interaction Management
June 16, 2015

A recent Forrester Research report1 highlights the dizzying array of technology choices available to Customer Insights (CI) professionals who seek to develop deeper…

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Online Privacy: A Contradiction Driven by Personal Values
June 12, 2015

Two recent news events had us thinking about consumer attitudes towards online privacy. The first event: the recent congressional passage of…

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The FIFA Scandal: Tough Calls at the Intersection of Sports Sponsorship and Brand Trust
June 10, 2015

When the U.S. Justice Department released a May 27 statement stating that Officials at FIFA, the international governing body of soccer,…

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