By: Resonate

Minding the Gap: Reestablishing an iconic American brand
June 30, 2015

When troubled apparel retailer Gap announced last week that it will close a quarter of its 675 North American stores over…

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Twitter CEO’s Next Task: Build a Platform for the Rest of Us
June 24, 2015

The news that Twitter CEO Dick Costolo would step down from the social media platform on July 1 set the tongues…

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Clorox Taps Resonate’s Insights To Inform Its Digital Content
June 23, 2015

How do you get a competitive edge when you’re marketing cleaning products? For Erika Lamoreaux, associate director of digital media at…

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Resonate Cited in Forrester Report on Real-Time Interaction Management
June 16, 2015

A recent Forrester Research report1 highlights the dizzying array of technology choices available to Customer Insights (CI) professionals who seek to develop deeper…

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Online Privacy: A Contradiction Driven by Personal Values
June 12, 2015

Two recent news events had us thinking about consumer attitudes towards online privacy. The first event: the recent congressional passage of…

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The FIFA Scandal: Tough Calls at the Intersection of Sports Sponsorship and Brand Trust
June 10, 2015

When the U.S. Justice Department released a May 27 statement stating that Officials at FIFA, the international governing body of soccer,…

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Resonate Introduces New Cross-Screen Relevancy Solutions
April 21, 2015

New Ways to Use Consumer Motivations Insights to Enhance Message Relevance Across PC, Tablet, and Mobile Devices Reston, VA (Marketwired –…

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Resonate Wins Coveted “Best Places to Work in Virginia” Award
March 26, 2015

RESTON, VA–(Marketwired – Mar 26, 2015) –  Resonate, the data & technology company, today announced that it was recently named as…

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Report Highlight: GigaOm Research on Customer Targeting
February 26, 2015

In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face…

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Last Minute Insights to Attract the Last Minute Valentine’s Day Shopper
February 13, 2015

February 14th is upon us, which means it’s time, once again, to show our loved ones just how much we care…

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