Targeting Tar Heels: Niche Primary Voter Segments Found in North Carolina

The North Carolina Primary Voter Landscape

North Carolina is a bonafide battleground. As shown in recent statewide elections, The Tar Heel State bleeds purple. In just the last four presidential elections, the winners were decided by an average margin of 1.8%. This makes the upcoming primaries particularly significant as the victors could advance to some of the most contested races in the country.  

One North Carolina primary getting national attention is the U.S. Senate race to replace retiring Republican Senator Richard Burr. Using the North Carolina U.S. Senate primaries as an example, we’ll demonstrate how Resonate’s AI-driven 2022 Primary Election Voter Landscape can help propel candidates throughout North Carolina to victory in the final weeks by targeting local, niche voter segments no other data company has.  

How will Trump Country vote? 

North Carolina’s Trump Country could decide the Republican that advances to contend for the open U.S. Senate seat. The Trump-endorsed candidate, Ted Budd, currently trails the frontrunner and former Governor Pat McCrory. Seemingly, Budd trails the more moderate McCrory because the Trump vote is split between Budd and another candidate, Mark Walker. The simple conclusion: the Trump vote is a must-win for Budd or Walker to have a shot at eclipsing McCrory. 

Resonate identified North Carolina’s modern-day Trump Country using the most advanced AI voter analysis. Within the landscape lives North Carolina’s Red Meat Republicans, a primary election segment of 581k who represent the most conservative MAGA voters in the state. 

When asked to identify which party the North Carolina Red Meat Republicans belong to, almost a quarter of these voters consider themselves Independents now, highlighting the issues many of the more conservative voters have with the modern-day Republican party. 

Red Meat Republicans | North Carolina Primaries

Compared to the average North Carolina Republican voter, the Red Meat Republicans significantly over-index on their passion for strengthening foreign policy and defense programs, developing domestic energy sources, Second Amendment Issues and controlling illegal immigration.  

For North Carolina Republicans who need to win in Trump Country, including U.S. Senate Candidates Ted Budd and Mark Walker, the Red Meat Republicans are a must-target segment in the final days.  

More moderate, pro-business candidates like former Governor Pat McCrory should also be targeting the more conservative segments while also focusing on locking down support with “Chamber of Commerce” style Republicans.  

To learn more about our niche Republican voter segments available for immediate targeting, Download your copy of the 2022 Primary Election Voter Landscape. 

Who are the Blue Dog Democrat voters in North Carolina? 

In the Democratic U.S. Senate primary, former state Supreme Court chief justice, Cheri Beasley, is the clear frontrunner. However, the general election could be a close battle.  

For other Democratic candidates throughout North Carolina with tougher primaries than Beasley, one local voter segment that should not be ignored is the state’s 709k Blue Dog Democrats.  

The Blue Dog Democrats identified in the Resonate 2022 Primary Election Voter Landscape are not your Blue Dogs of old. These are no longer your southern White Democrats but rather an urban multicultural voter segment concerned about tax policy, education, and job creation in their communities. 

Blue Dog Democrats | North Carolina voters

Compared to the average North Carolina Democrat, the Blue Dogs are 27% more likely to believe Trump is the biggest threat to the U.S.  

Additionally, our AI-informed political insights show that this critical voter segment is significantly more likely to be influenced by election marketing on social media or other digital advertising tactics when compared to the average North Carolina Democrat. Resonate is the only company allowing campaigns to target this voter segment directly online, and we know what moves a Blue Dog’s vote. 

Interested in learning more about the Blue Dogs and other Democratic voter segments available for immediate targeting?

Download your copy of the 2022 Primary Election Voter Landscape. 

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