The Pennsylvania primary is under a month away and promises to be a prime-time showdown.
On the Republican side, U.S. Senate candidate Dr. Oz is no longer chief candidate, according to recent polling and now trails former Hedge Fund CEO, David McCormick. In the Democratic U.S. Senate primary, Lieutenant Governor John Fetterman has a significant lead over U.S. House Representative Connor Lamb. Still, some big-time spending down the stretch could make for some impressive championship rounds by Lamb.
Using the Pennsylvania U.S. Senate primaries as an example, we’ll demonstrate how Resonate’s AI-driven 2022 Primary Election Voter Landscape can help propel candidates throughout Pennsylvania to primary victories in the final weeks by targeting powerful niche voter segments.
Pennsylvania voters that could make the difference for Republican campaigns
In a recent ad, U.S. Senate candidate Dr. Oz recently mocked the frontrunner, David McCormick, as a “finance bro.” While it’s a silly ad in nature, it’s a pretty hard shot at McCormick…or is it? From an actual voter targeting and persuasion standpoint, the Pennsylvania “bro voters’ ‘could represent a big upside for McCormick and suggest that Oz’s ad may not be that negative after all.
In the Keystone (pun intended) state, the Resonate voter landscape has identified 1.1M Bro-publicans. WHO, you ask?
Bro-publicans are a voter segment that promises to make a fundamental impact in races throughout the country this year.In Pennsylvania, these are younger conservative voters who are physiologically driven by their professional status, proving their skills and competencies, being in charge of others, and staying physically active.
When it comes to politics, the Bro-publicans are most concerned with how policies will affect their own financial situations. This is also an audience you’d find tuning into a Jocko Willink or David Goggins podcast. Given McCormick’s background as a combat veteran—Army Ranger to boot—and global businessman with a hard stance on inflation, he should be all over this Republican segment in the final weeks.
On the other side, the former surgeon, Dr. Oz, should be winning the hearts and minds of Pennsylvania Trump voters to secure the former president’s endorsement. This will surely help him mount a comeback while also appealing to the softer crowd within the Pennsylvania Republican party. Download your copy of the 2022 Primary Election Voter Landscape to learn about these critical voter segments: The Red Meat Republicans and Compassionate Conservatives.
Pennsylvania voters that could make the difference for Democratic campaigns
Democratic U.S. Senate candidate Connor Lamb is attempting to chip away at frontrunner John Fetterman’s lead by labeling Fetterman as a radical leftist, proclaiming him as a “dangerous radical who proudly calls himself a socialist.”
At this point in the race, Lamb will need to direct this type of opposition rhetoric to voters who are most likely to respond to it. Our 2022 Primary Election Voter Landscape shows this is the 657k Dependable Democrats residing in Pennsylvania.
The Pennsylvania Dependable Democrat is an older, more traditional, and conservative Democratic voter known for their high turnout. Most importantly, for a candidate like Lamb, these voters stringently reject socialism and radical left policies more so than any other voter group in the Democratic landscape.
Compared to the average registered Democrat in Pennsylvania, the Dependable Democrat is over 30% more likely to be retired. They’re also most likely to choose candidates based on their healthcare policy and plans for medicare and social security.
On the other side, Fetterman, who claims Lamb is campaigning as a Republican, should be spreading that same message to another older group in the Democratic voter landscape: the New Deal Democrats. The term “socialism” doesn’t rattle these liberal and pro-union voters.
Interested in learning more about the 2022 Primary Election Voter Landscape and how it can be used to win in Pennsylvania and beyond?
Download the asset today and give your campaign a significant edge in the final days.