This author has yet to write their bio.Meanwhile lets just say that we are proud Abby Keatinge contributed a whooping 10 entries.
Environmentally-conscious consumers are paying more attention to their actions and, in some cases, paying more money for a brand’s actions. With each passing Earth Day, consumers become more conscious of, well, consumption. From tweaking everyday purchase decisions to vocally holding companies accountable for environmental impacts, Americans are going green and expecting brands to follow suit. […]
Resonate’s real-time, granular consumer insights show that Budweiser’s latest ad has a good shot with vaccine-hesitant Americans Budweiser is bringing back their iconic puppy and Clydesdale duo to encourage Americans to get vaccinated so they, too, can reunite with friends. So, will it work? Let’s look at an audience of vaccine-hesitant Americans (those who are […]
Take Me Out to the New Ball Game Experience: Crucial CX Insights for MLB Major League Baseball stadium gates are opening to fans across the country today, at varying capacities. From touchless condiment dispensers to pod ticketing, each franchise is sporting COVID-era changes to the MLB fan experience. Figuring out safer ways to welcome fans […]
What telecom marketers need to know about U.S. wireless consumers to ignite growth and prevent churn 92% of consumers use their phones to communicate with friends and family. A little over a year ago, you might’ve said “yeah, and?” to that insight. Then, all of a sudden, our mobile phones became our sole connection to […]
Sunday’s game on CBS had just 96.4 million viewers, the least since 2006. But as TV ratings lacked, streaming numbers set a new record at 5.7 million viewers streaming per minute. As streaming services and OTT devices continue to skyrocket in popularity, the less likely it is that everyone will see the same set of […]
You may have heard that Robinhood’s actions in response to last week’s stock frenzy did not sit well — the CEO claimed liquidity, while traders claimed collusion. Either way, Robinhood’s (now-ironic) name is in jeopardy and much of its once-loyal customer base may be up for grabs. Let’s meet them. Who are the retail traders […]
The smell of buffalo chicken dip bubbling in the slow cooker meets the sweet crackle of your partner opening a White Claw and a Bud heavy as you flip on the TV. The back of your jersey creases as you lean back on the couch and smile – it’s here. 67% of American adults tune […]
Lululemon stretched their legging-clad legs into a new product category in its summer acquisition of Mirror – a futuristic at-home fitness solution rivaling Peloton’s subscription model and Apple’s just-launched Fitness+. The brand’s latest revenue report indicates a strong 2021, but are they ready to take on the top dogs in virtual fitness? To make them […]
The 2020 holiday shopping season is upon us and while it may look different, it’s still in full swing. Retailers can still expect their typical Black Friday and Cyber Monday shoppers to pay them a visit – even if more are coming through online or to curbside pickup. To connect with these shoppers and get […]
Some see Facebook as a playground of connection with old friends and family. To others, it’s a misinformation cesspool. Consumer sentiment on the social behemoth has tossed and turned about as much as all of us trying to sleep on election night week. The issue at hand: are platforms responsible for the content published on […]
