Entries by Abby Keatinge

How Lululemon Must Reflect on Their Marketing Strategy for Mirror

Lululemon stretched their legging-clad legs into a new product category in its summer acquisition of Mirror – a futuristic at-home fitness solution rivaling Peloton’s subscription model and Apple’s just-launched Fitness+. The brand’s latest revenue report indicates a strong 2021, but are they ready to take on the top dogs in virtual fitness? To make them […]

Facebook in the Face of Section 230: Where Consumers Stand

Some see Facebook as a playground of connection with old friends and family. To others, it’s a misinformation cesspool. Consumer sentiment on the social behemoth has tossed and turned about as much as all of us trying to sleep on election night week. The issue at hand: are platforms responsible for the content published on […]