Entries by Andy Hunn

Data Science + Consumer Insights

This past week, we attended the KDD Conference held in Chicago. The focus this year was on Knowledge Discovery and Data Mining. As this is the premier data science conference […]

2013 Digital Media Power Players

As Always On Network announces its 2013 Digital Media Power Players list, we’re pleased to see Ted Leonsis & Steve Case from Revolution Growth, and Alan Patricof & Ian Sigalow from Greycroft Partners recognized on this […]

Optimizing for Metrics that Count

Resonate’s data has long proven that optimizing campaigns for clicks will get you clicks… not customers. And Quantcast’s recent whitepaper, “Display Ad Clickers Are Not Your Customers” reinforces that we’re on […]

We Are Not Alone

Anytime you’re breaking new ground, it is hard to figure out exactly how to tell your story. You are creating something new and innovative, but how do you make it […]

Cause Marketing – Ready for Primetime

I recently attended two of the key trade shows related to cause marketing, sustainability, and corporate social responsibility (CSR). While the ‘dark Greens’ preached the gospel of sustainability, over the […]

If You Excite Them, They Will Come

I was struck by the intersection of two recent articles: MediaPost wrote about a recent Razorfish study into how consumers view engaging with brands on social media, and McKinsey’s Consumer […]

Like Hope, a Cookie Is Not a Strategy

As the industry’s infatuation with data and all things cookie related continues, and the privacy microscope focuses in on those using cookies to drive their businesses, this conversation is missing […]