Entries by Bryan Gernert

ADWEEK: The Future of Video

Last week I joined Adweek’s panel to discuss the future of video. I emphasized that data is the key to success, but also that, from a market perspective, it’s up to […]

Modernizing the Voter File

Earlier this week, I participated in a great panel that discussed how political campaigns should be using voter data to reach audiences.  I’m struck by how far our industry has […]

Putting Agile Marketing Into Action

There was a great byline on CMO.com recently that highlighted the adoption of Agile Marketing, including the desire of senior brand marketers to incorporate consumer values into the larger narrative of their […]