Entries by Chip Crane

Add Life to Your Static Customer Data

Purchase segments from IRI, Kantar and others have been around for years, but their face value isn’t helpful unless you are using them in your digital campaigns. Resonate is making these purchase segments more insightful and actionable by overlaying our 12,000 insights like psychographics, values and purchase behaviors, or what we call the Human Element. […]

The Real Truth About Energy Drinkers

Who do you picture when you think about someone who consumes energy drinks? Stressed-out college students? Gamers who want to stay up all night? It’s neither one. Resonate’s insights on the 28.4 million people who drank at least one energy drink in the last month paint a picture of a young to middle-aged dad, who […]

[Infographic] Get to Know 28.4M Energy Drinkers

Did you know that 28.4 million people reached for energy drinks in the last month alone? They’re not all teens and gamers as you would imagine. View the infographic below for details about who energy drinkers are and what makes them tick. Want to see more of Resonate’s insights on today’s consumers? Let us give […]

Get to Know 37M Organic Food Shoppers

Do you really know who your best consumer segments are? We do! Imagine having incredibly deep insights on who’s purchasing your products in various channels and why. This is what Resonate is doing at massive scale for our CPG clients. One frustration I often hear from fast-moving consumer goods companies is the lack of easily […]

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