Entries by Ericka Podesta McCoy

Which Fast Food Fans Are Still Avoiding the Vaccines?

As featured in AdvertisingWeek 360. Long gone are the days of brands sitting on the sidelines when it comes to the most important societal issues of the day. From political candidates to race issues to environmental activism, many consumers expect companies to take a stance on the topics that matter to them, and they reward […]

Eager vs. Cautious Travelers: How Brands Can Connect Right Now

After more than a year of massive revenue hits and industry-wide turmoil, the travel industry is finally getting some good news. At present, 46 percent of consumers already feel safe traveling within their state, and 32 percent feel safe traveling to a different state. And, with nearly 140 million of Americans vaccinated, that number is […]

The State of Today’s CMO

In the last 10 years, almost every industry has been digitally disrupted by new technologies, new sources and applications of data and new consumer behaviors. The marketing department has been at the center of this disruption—the place where its first and most severe effects have been felt. This has resulted in the marketing organization stretching […]

3 Keys to Becoming Disruptor-Proof

Disruption has transformed the corporate landscape in every industry today. As technology has reduced the barriers to entry in established markets, disruptors have started solving consumers’ old problems in completely new ways. In doing so, disruptors have dramatically changed consumer expectations of brands. The business models of disruption vary greatly, whether it’s Uber and Lyft […]

Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos

Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization, one that can keep pace with the ever-evolving consumer. But knowing where to start is another matter altogether. Marketing departments, particularly at large legacy brands, are often established entities with their own systems, cultures […]