Data Lessons from Virginia: Localize and Win Swing Voters
By this time, you probably have consumed enough pundit analysis about the Virginia Gubernatorial Election and how it all went down. Don’t worry, we’re not here to read out party […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Bien contributed a whooping 107 entries.
By this time, you probably have consumed enough pundit analysis about the Virginia Gubernatorial Election and how it all went down. Don’t worry, we’re not here to read out party […]
Who are the millennials buying hybrids in the next 6 months? As an auto marketer working on your 2022 strategy, this question should drive your Q1 and Q2 planning. To […]
If you’re a Verizon customer, you’re probably familiar with their offer of a free year of Disney+. Maybe you’ve binge watched the “Mandalorian” or parked your kids in front of […]
This is the third post in our End the Year in the Black series, a blog series connecting media and publishing companies to the audiences that will drive ad revenue, […]
To boost your holiday ad sales and end your year in the black, you need to give advertisers a deep, holistic view of their target customers and how those overlap […]
Retailers are staring down their holiday goals and stressing over how they’re going to end their year in the black. Early predictions are looking strong, but competition is increasing, and […]
Murky DMP data aggregated from multiple unclear sources is no way to inform your audience targeting. You need crystal clear, rich data that goes deep on real-time consumer sentiment to […]
To build deep consumer relationships, you can’t rely on flat demographics. You need to go deeper, drilling down to the core values that make a human human. Resonate uses Dr. Shalom Schwartz’s 19 basic personal values […]
Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender […]
Flat demographics are useful…for putting your customers into large buckets that tell you nothing deeper than gender, age, and location. But you want to go deeper. You want to target […]
Gen X homeowners are getting bored of staring at their own four walls — and they’re doing something about it. This group is perusing Home Depot and Lowe’s in their […]
The 60+ set is ready to make improvements on their home — but don’t get any ideas that they’re DIY’ing it. This group has actually become less likely to pick […]
Brands, agencies, advocacy campaigns. Everyone is throwing their hat in the ring to persuade all Americans to get vaccinated and help get the country on track towards a normal…2022? Watch […]
As the busy holiday travel season gears up, you need to make sure you’re targeting your ad spend on consumers who are eager to visit friends and family, near and […]
Luxury Daily featured Resonate’s latest research on consumer data ahead of the holiday season. Speaking specifically to the luxury shopper, Ericka McCoy, chief marketing officer at Resonate, says “Luxury brands, […]
It may be 90 degrees outside, but holiday retail plans are already gearing up. As we approach another socially distanced holiday season, do you know if you’re connecting with the […]
Some big policy updates slipped under the radar last week during a busy news cycle. In case you missed it, moderate House Democrats forced a deal with party leadership to […]
Resonate CMO Ericka Podesta McCoy spoke with Luxury Daily about the realities of consumer sentiment as head into Fall 2021. Since June, there has been a 44% increase in the […]
Surprise! Not everyone is watching White Lotus all the way through in one sitting. “What?!”, you say. Yes, it’s true. Some people have never joined the ranks of the self-described binge […]
Buy now, pay later options, like Affirm, Klarna, and Afterpay, are winning the wallets of younger consumers, not yet making the money they need for high-dollar purchases, but not willing […]
How can advertisers connect with binge watchers when they’re not in control of the remote? As, “Are you still watching?” flashes across the screen, you need to catch binge watchers’ […]
Are you ready to connect with the big box back-to-school shopper as they head back to the classroom? Some students haven’t sat at an in-person desk in well over a […]
We’ve talked a lot about sports fans here on the Resonate blog. Whether we’re looking at fans of the Big Game, MLB fans, or those glued to all 18 holes […]
Most people say they care about the environment, but who are the environmentally conscious consumers who actually make purchasing decisions based on a company’s policies towards corporate responsibility? And how […]
Points savvy millennial travelers are top of mind for travel and hospitality marketers as the world reopens and eager adventurers hit the road and take to the friendly skies. So […]
Whether you’re Bank of America or one of their competitors, Bank of America switchers should be on your radar. These are banking customers whose primary or secondary bank is Bank […]
With a month and half left to celebrate summer, we wanted to take a look at consumers who could be enjoying the dog days of summer with a fun getaway. […]
According to an article from Digiday this week, it appears Amazon is taking steps to opt out of FLoCs for several of their domains, including amazon.com, wholefoods.com, and others. What […]
Over the course of the pandemic, Bloomingdale’s has hosted more than 50 streaming shopping events. Style experts from beauty and fashion brands lead customers, hungry to cash in on “revenge […]
Cinco de Mayo, it’s a holiday that celebrates a Mexican military victory over the French army in 1862, however, in the United States, it’s a holiday that unites tequila drinkers […]