Tracking the Pulse of Today’s Consumer Across Verticals
60% of American consumers won’t return to in-store shopping unless the staff is wearing masks and gloves. 75% of consumers are resistant to reopen. And 16% of consumers are increasing […]
About Heather Bien
This author has yet to write their bio.Meanwhile lets just say that we are proud Heather Bien contributed a whooping 107 entries.
Entries by Heather Bien
Readiness, Retail and the Return to Back-to-School During a Pandemic
September 8, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment, Politics & Advocacy /by Heather BienBack-to-school. It’s the season that brings back memories of fresh new jeans, crisp, unmarked notebook pages and a backpack that had yet to see a pen stain. Each year, a […]
CPG Customers Have Endless Options. How Do You Stand Out?
August 18, 2020 in Blog Page, Brand, Consumer Insights /by Heather BienThe Key to Thriving in a Crowded CPG Landscape: Deep, Nuanced Consumer Data A 38-year old mom is squeezing in a trip to the grocery store on a Saturday morning. […]
We Asked Voters: Do You Trust Facebook Political Ads?
August 17, 2020 in Blog Page, Consumer Insights, COVID-19 Insights, Politics & Advocacy, Voter Insights /by Heather BienAlmost 80% of Voters Are Probably Skeptical of Your Facebook Campaign Ads So, with that info, shown below, in mind, how are you feeling about campaign strategy right about now? […]
2020 is a Moving Target: 79% of Voters Could Opt Out from Political Ads
July 30, 2020 in Blog Page, Consumer Insights, COVID-19 Insights, Politics & Advocacy, Voter Insights /by Heather BienHow do you communicate with voters in an election cycle when sentiment is shifting rapidly? Our National Voter Survey is tracking the latest on what matters to voters now. Voters […]
Netflix and Quarantine: How Have Streaming Services Fared During the Pandemic?
July 27, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment /by Heather BienWith More Consumers at Home, Streaming TV Eyes an Opportunity If you’re sitting at home, there’s a decent chance you’ve flipped on the TV. Sure, you’ve been perfecting your focaccia […]
Shopping During COVID: 62% Are Ready to Browse In-Store
July 10, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment /by Heather BienStores Are Beginning to Open. Are Consumers Ready to Shop? Online shopping, curbside pickup and same-day delivery has been the standard in retail over the past several months. As we […]
Summer Travel During the Pandemic: 48% of Consumers Are Now Ready to Hit the Road
July 2, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment, Politics & Advocacy /by Heather BienWhat Can We Expect From Summer Travel During the Pandemic? The [typical] summer travel season has arrived. But, what will beach vacations and trips to see grandparents look like during […]
Voters Across the U.S. are Assessing Reopening Differently. Are Yours Ready?
June 30, 2020 in Blog Page, COVID-19 Insights, Politics & Advocacy /by Heather BienHow Do You Message to Voters in Different Stages of the New Normal? From Texas to Tennessee, Massachusetts to Montana, voters across the nation are facing different realities as the country moves […]
Resonate and Cava Partner to Deliver Meals to Reston Hospital Center
June 29, 2020 in Company, In the News /by Heather BienResonators Support Those Who Are Keeping Our Community Safe and Healthy During these times of crisis, our community’s frontline workers and healthcare professionals have shown strength and resilience day after day. The Resonation is doing […]
From Rushed to Resistant, Are Your Customers Ready to Reopen?
June 25, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment /by Heather BienSummer’s Here, Phased Reopening Has Arrived and Consumers Are Faced With Big Decisions Every day poses new questions for consumers as they navigate their level of comfort with the new […]
Robo-Advisors v. Professional Advisors: Who Should You Turn To In Crisis?
June 25, 2020 in Agency, Blog Page, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment /by Heather BienA Downturn Can Represent Investment Opportunity. But, Who Should Do the Investing? The market has been on a wild ride during the coronavirus pandemic, but savvy investors know that a […]
Featured in Campaigns & Elections: COVID-19 Impacting Voter Values
June 12, 2020 in Blog Page, Consumer Insights, COVID-19 Insights, Politics & Advocacy /by Heather BienCOVID-19 is Impacting Voter Values. How Will That Play Out at the Polls? Resonate appeared on the Campaigns & Elections website to discuss the evolution of values throughout the coronavirus […]
Salty Snacks and Cheap Wine: CPG Marketing During a Crisis
June 12, 2020 in Agency, Brand, Consumer Insights, COVID-19 Insights, Media & Entertainment /by Heather BienWe’re seeing drastic shifts across verticals in the wake of the coronavirus pandemic. But, consumer and packaged goods are seeing increased demand as customers stock up on groceries, alcohol and […]
Values In 2020: Equality and Tolerance Among U.S. Adults
June 5, 2020 in Agency, Brand, Consumer Insights, Media & Entertainment, Politics & Advocacy /by Heather BienHow do U.S. adults rank equality and tolerance among top values now? From Protests to the Ballot Box, Our Country is Refocusing Its Values One week ago, we thought this […]
The Internet Caucuses First: Online Engagement and the February 7 Debate
February 19, 2020 in Blog Page, Politics & Advocacy /by Heather BienAs pundits and political junkies watched the New Hampshire primary results roll in on the evening of Tuesday, February 11, many were surprised to watch Senator Amy Klobuchar of Minnesota […]
How Brands Can Connect with Millennials Based on Their Unique Values
January 23, 2020 in Blog Page, Brand, Consumer Insights /by Heather BienPrice and convenience are still important, but Millennials look to support brands that create values-based relationships. LOOKING FOR MILLENNIAL SHOPPERS? FIND THEM ON SOCIAL. Millennials’ love affair with social […]