This author has yet to write their bio.Meanwhile lets just say that we are proud Jonathan Ricard contributed a whooping 9 entries.
In our Disruption-Proof Data: 4 Ways to Drive Agency Growth webinar (watch on-demand), Resonate SVP, Agency, Jonathan Ricard shares the four pillars of using data to ignite growth for advertising agencies: […]
Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people […]
How many times have you cringed at a marketing or ad proposal that targets “moms who want to delight their children”? Or can there possibly be one more article on […]
There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus […]
The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories about competition from completely new players, outdated agency models, […]
Episode 1: Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s the ultimate call to action, suggesting your skill and […]
Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers to create yummy marketing. Today, I’m going to focus […]
One of the more exciting transitions in dining over the last several years has been the development of the Farm to Table restaurant scene. We can thank the Michael Pollan’s […]
At Resonate, we provide our clients with access to “human attributes”. We enable brands to develop a sophisticated understanding of their customers and prospects through our proprietary, census-scale survey data […]