Entries by Lisa Villano

Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting

There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased scrutiny of all third-party data providers and marketers are reeling from round after round of changes from Google, YouTube and Facebook. The recently announced removal of Facebook’s Partner Categories, the social platform’s third-party data […]

Values Targeting is the New Right Swipe

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing that way? Digital Marketing Guru Lisa Villano dives into the world of online dating to see who’s looking for love and how marketers can take a cue from their values targeting approach. February 14th […]