There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased scrutiny of all third-party data providers and marketers are reeling from round after round of changes from Google, YouTube and Facebook. The recently announced removal of Facebook’s Partner Categories, the social platform’s third-party data […]
About Lisa Villano
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Entries by Lisa Villano
If you wouldn’t go on a date with every male or female in the world, why would you target your marketing that way? Digital Marketing Guru Lisa Villano dives into the world of online dating to see who’s looking for love and how marketers can take a cue from their values targeting approach. February 14th […]