Kick off NFL Season with AI-powered data on diehard fans who enjoy a good brewski
The 2023 NFL Kickoff falls on the same day as National Beer Lovers Day, making it an auspicious day for NFL fans who enjoy a good brewski. As you probably […]
About Lisandra Ramos
This author has yet to write their bio.Meanwhile lets just say that we are proud Lisandra Ramos contributed a whooping 28 entries.
Entries by Lisandra Ramos
The Secret Ingredient to Growing New and Existing Agency Business
May 3, 2023 in Agency, Blog Page /by Lisandra RamosAgencies are facing significant competition, as always, but they also are fighting a battle with the economy that may have prompted clients to cut budgets. Regardless, client expectations remain high […]
Keeping up with the Top 2023 Consumer Segments: Spring Edition
April 11, 2023 in Uncategorized /by Lisandra RamosWe recently introduced you to the second-largest segment of 2023 consumers, the Cautiously Optimistic, a group many of us can relate to, given recent history. However, if there’s something we […]
More Data isn’t Always Better, but Better Data is
March 22, 2023 in Agency, Blog Page, Brand /by Lisandra RamosModern marketers know that data is the key to success. However, they also know that collecting data organically is a long, taxing process. With that tedium comes challenges that keep […]
What’s Hot, What’s Not: Telehealth, Staying Put & Saving $$ Are Top-of-Mind for Consumers
December 27, 2022 in Agency, Blog Page, Brand, Consumer Insights /by Lisandra RamosWe’re mere days away from 2023. It’s been a whirlwind of a year, with everything from inflation to mpox to Roe v. Wade continuing to offer up uncertainty. As we […]
Nailed It! Analyzing Peloton’s New Holiday Ad and Why It Works, Backed by Data
December 1, 2022 in Blog Page, Brand /by Lisandra RamosAre we having a holly, jolly holiday? We’re trying our very best, but inflation continues to curb consumers’ holiday shopping habits. From a 24% spike in consumers going into debt […]
Amazon Clinic: Do Amazon Shoppers Want Telehealth Services? Data Shows…
November 29, 2022 in Brand, Consumer Insights /by Lisandra RamosThe pandemic transformed the healthcare industry in many ways, including how patients can receive care. In a world of lockdowns and quarantines, telehealth received a trial by fire. Now that […]
Gather ‘Round the Big Screen for Thanksgiving Football 2022
November 23, 2022 in Media & Entertainment /by Lisandra RamosIt’s no secret that America loves football on Thanksgiving. Last year, the NFL had its highest Thanksgiving ratings since 1990, with an average of 29.7 million viewers. This year, another […]
Georgia’s Runoff Election is Still Critical. Here’s the Voter Data to Prove It.
November 17, 2022 in Politics & Advocacy, Voter Insights /by Lisandra RamosAfter news that a seat in the Senate was flipped in Pennsylvania and Catherine Cortez Masto won in Nevada, the Senate Democratic caucus assured at least 50 members in 2023. […]
Compete with Amazon’s Back-to-School Strategy Using AI-Powered Consumer Insights
August 5, 2022 in Agency, Brand, Consumer Insights /by Lisandra RamosWith a recession looming, many Americans are feeling the financial pains of inflation, and according to Wave 29 of the Resonate Recent Events Report series, they’re adjusting their spending accordingly. There’s […]
Just Because Google Delayed Its Cookie-Cutting Plans, Doesn’t Mean You Should
August 2, 2022 in Privacy Safe Data /by Lisandra RamosAs you may have heard, Google officially delayed its plans to eliminate third-party cookies on Chrome again. But now is not the time to rest on your laurels—quite the opposite. […]
[INFOGRAPHIC] AI-Powered Insights on Today’s Cord-Cutting Audiences
July 19, 2022 in Media & Entertainment /by Lisandra RamosSpend for U.S. CTV advertising in 2022 is a jaw-dropping $19.1 billion. With more ad dollars flowing to streaming this year, you need to prove your network’s unique value by […]
What Marketers Should Know About Google Topics
July 15, 2022 in Agency, Brand, Digital Advertising /by Lisandra RamosNow that Google’s original third-party cookie replacement is no more (RIP FLoC), marketers are taking a closer look at the newer alternative: Google Topics. And it might make things more […]
How to Connect with Today’s Increasingly Influential ESG Investors
July 6, 2022 in Brand, Consumer Insights /by Lisandra RamosThis article featuring Shiva Sharif appeared in Global FinTech Series. Read it here. Today’s investors are increasingly embracing their ability to change the world, and that means they’re pursuing strategies […]
The Housing Market is Cooling Down—Time to Meet the New Home Buyer.
June 15, 2022 in Brand, Consumer Insights /by Lisandra RamosOver 25% of homes on the market right now have cut their price in June, Altos Research found. This is in stark contrast to how prices have been climbing over the […]
3 Ways Agencies Can Make Themselves Indispensable Strategic Partners
April 29, 2022 in Agency, Blog Page /by Lisandra RamosAgencies were already being disrupted by everything from new tech to consultant competitors to brands going in-house when the pandemic started. For the last couple of years, panic-driven budget cuts, […]
Nailed It! 3 Winning Big Game Beer Ads, Backed by Data
February 9, 2022 in Agency, Brand, Consumer Insights /by Lisandra RamosWhether you’re a football purist, you’re just in it for the beer and buffalo dip, or—like me—you CANNOT miss the halftime show and star-studded commercials, there’s really something for everyone […]
How NBCUniversal Can Tap into its TikTok-Scrolling CTV Audience for the Big Winter Games
January 27, 2022 in Consumer Insights, Media & Entertainment /by Lisandra RamosDid you know that NBCUniversal has had the rights to air “the big international sports games” in the U.S. since the 1980s?! The times—consumers and TV specifically—have changed plenty since […]
It’s Dry January! See Who’s Drinking No- and Low-Alcohol Beverages in the New Year.
January 18, 2022 in Blog Page, Brand, Consumer Insights /by Lisandra RamosPhew. We’re officially midway through the first month of 2022. If you feel like you need a stiff drink, then you might be in smaller company than previous years. Dry […]
Looking Back to Look Ahead: The Top Media Insights of 2021
December 16, 2021 in Blog Page, Consumer Insights, Media & Entertainment /by Lisandra RamosWhen it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didn’t just […]
Phone Carriers X Streaming Services: Does Cross-Bundling Align with Consumer Values?
December 14, 2021 in Blog Page, Consumer Insights, Media & Entertainment /by Lisandra Ramos“There are only two ways to make money in business: you can unbundle, or you can bundle.” — Jim Barksdale Deloitte predicts that at least 150 million SVOD (Subscription Video on Demand) services will […]
The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different
December 7, 2021 in Consumer Insights, Media & Entertainment, Voter Insights /by Lisandra RamosWe’re entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know […]
3 Content Distribution Optimization Drivers
December 3, 2021 in Blog Page, Media & Entertainment /by Lisandra RamosFrom the gradual reopening of live entertainment to the relaunch of tv production, many media and entertainment companies got what was on their wishlist this year. Why? Because that spells more opportunities […]
Nailed It! Two Winning Brand Collaborations and Why They Work, Backed by Data
December 2, 2021 in Blog Page, Brand, Consumer Insights /by Lisandra RamosYou’ve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership […]
[Infographic] Bourbon and Vodka Drinkers Approach At-Home Entertaining Differently
November 24, 2021 in Blog Page, Brand, Consumer Insights /by Lisandra RamosIt’s that time of the year again—the holiday season. Although festivities might look a bit different this year, that doesn’t mean Americans won’t do their best to eat, drink, and […]
[New Data] Americans Continue to Walk the Line Between Anxious and Eager
November 15, 2021 in Blog Page, Consumer Insights, COVID-19 Insights /by Lisandra RamosThings seem to be speeding back up, but life is different—your customers are different. Not only are we still navigating the pandemic, but we’re also figuring out how to stay […]
Want to Donate to a Cause that’s Important to Veterans? Here are Some Close to their Hearts
November 10, 2021 in Blog Page, Consumer Insights /by Lisandra RamosI’m embarrassed to admit I often forget my dad is a Veteran. To me, growing up, he was just my dad — a guy who loves helping people, enjoys movie […]
[Sneak Peek] Wave 20 Shows How Current Events Impact Consumer Habits
November 2, 2021 in Blog Page, COVID-19 Insights, Survey Wave /by Lisandra RamosWhen do consumers see the world returning to normal? How has their stance changed politically in this changing climate? Are they comfortable thinking about spending money this holiday season? Resonate […]