This author has yet to write their bio.Meanwhile lets just say that we are proud Lisandra Ramos contributed a whooping 23 entries.
Agencies were already being disrupted by everything from new tech to consultant competitors to brands going in-house when the pandemic started. For the last couple of years, panic-driven budget cuts, last-minute pivots on campaigns, insane ramp-ups in industries skyrocketing during the pandemic, and the like made a challenging environment more challenging. Disruption is the name […]
đ Barn Burner: used to describe a game that is high-scoring, fast-paced, and exciting to watch. Itâs a big sports year in the world of mediaâand, as always, your friends at Resonate have rich, relevant insights into whoâs tuning in this season. Weâre diving into NHL fans today (an audience of about 51 million people), just […]
Who is your data for? Proponents of data democratization would say it’s for everyone in a strategic, customer-centric organization. Data democratization is typically defined as giving access to data to all employees in an easy, understandable way that leads to making better decisions. When you make consumer data available across the organization, more diverse teams […]
If youâve been keeping up with the skiesâspecifically U.S. airline newsâyou may have heard Spirit Airlines is this yearâs belle of the ball. Earlier this year, Spirit and Frontier Airlines announced a merger that would create the 5th largest airline in the country. Then, in early April, JetBlue came in from left field with an […]
Itâs been a stressful few months in (and out of) the bullpen â but fortunately, the MLB lockout that could have left brands stranded ended last month, just in time for Opening Day. Baseball fans can rejoice, grab a soda pop and hotdog, and watch their favorite teams play ball starting April 7th. And after […]
Inflation, the threat of war, and the ongoing pandemic are just a few things on Americansâ minds these days. Despite consumers trying their best to lead normal lives, there is still a sense of anxiety hanging in the air. Resonate is continuing to track sentiment of the U.S. population and their experiences with the pandemic […]
Howâs your bracket going? Are you ready for the Final Four? The past few weeks have been full of surprises and upsets in the world of college basketball. But do you know whoâs likely not upset by all the action? CBS, Turner Sports, and their advertisers. Last week, CBS and Turner said that the audience […]
North Carolina is a bonafide battleground. As shown in recent statewide elections, The Tar Heel State bleeds purple. In just the last four presidential elections, the winners were decided by an average margin of 1.8%. This makes the upcoming primaries particularly significant as the victors could advance to some of the most contested races in […]
Howâs your March Madness bracket going? If youâre still recovering from this yearâs back-to-back upsets, then youâll know how it feels to be a would-be March Madness advertiser who found out the 2022 ad slots sold out ridiculously fast. The return of college basketball fans to the stands shows telltale signs of the first âback-to-normal’ […]
CTV ads are blowing up! Or is it OTT thatâs blowing up? Actually, itâs both. But, which one is which, and why should advertisers care about the nuances between them? Weâve got you covered in this short and sweet guide to OTT and CTV.  What is OTT (over-the-top)? OTT, or Over-The-Top, refers to video […]
By now, youâre probably tired of hearing that weâre living unprecedented times â but we kicked 2022 off with the threat of war in Europe, high and rising inflation, and ongoing supply chain issues to name a few challenges. Americans are feeling the highs and lows of the new year, and itâs impacting how they […]
Whether youâre a football purist, youâre just in it for the beer and buffalo dip, orâlike meâyou CANNOT miss the halftime show and star-studded commercials, thereâs really something for everyone watching the big game on Sunday. But at Resonate, weâre always watching brand ads to see if they align with todayâs audience. So, letâs let the […]
Did you know that NBCUniversal has had the rights to air “the big international sports games” in the U.S. since the 1980s?! The timesâconsumers and TV specificallyâhave changed plenty since then. According to Ad Age, the media company “reckons with an increasing number of viewers favoring streaming and digital video versus linear TV as their preferred […]
Phew. We’re officially midway through the first month of 2022. If you feel like you need a stiff drink, then you might be in smaller company than previous years. Dry January, mocktails, and the sober-curious movement have been gaining steam nationwide in recent years. In fact, A Morning Consult poll found that 1 in 7 Americans […]
When it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didnât just sit and wait. They did their research and kept a pulse on consumers to stay informed and adaptable. Today, we’re sharing the top 5 media […]
âThere are only two ways to make money in business: you can unbundle, or you can bundle.â â Jim Barksdale Deloitte predicts that at least 150 million SVOD (Subscription Video on Demand) services will be canceled globally next year. In the US, they say churn has already reached 35%.  What does this mean for your media and entertainment company?  It’s […]
Weâre entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know that the allure of OTT alone wonât convince advertisers to sign on the dotted line; theyâll need to prove their unique value. And to them, nothing is more valuable […]
From the gradual reopening of live entertainment to the relaunch of tv production, many media and entertainment companies got what was on their wishlist this year. Why? Because that spells more opportunities for advertisers and their ad dollars.  But the landscape has changed significantly since last year. Consumers continue evolving, privacy laws keep changing, and the streaming wars continue. […]
Youâve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership work for both companies and their audiences? Some would say magic. The team at Brandfolder recently published a blog covering five winning brand collaborations and exactly why […]
Itâs that time of the year againâthe holiday season. Although festivities might look a bit different this year, that doesnât mean Americans wonât do their best to eat, drink, and be merry. They might just be doing it at home. Take these at-home entertainers for example. Vodka drinkers and bourbon drinkers donât just have varying alcoholic preferences…they […]
Things seem to be speeding back up, but life is differentâyour customers are different. Not only are we still navigating the pandemic, but weâre also figuring out how to stay healthy, save and spend money in an uncertain economy, navigate a changing workforce, and still manage to live our best lives. To keep up with […]
I’m embarrassed to admit I often forget my dad is a Veteran. To me, growing up, he was just my dad â a guy who loves helping people, enjoys movie theater popcorn, and needs to turn down the car radio if it rains while he’s driving. But he’s more than that. He’s one of millions […]
When do consumers see the world returning to normal? How has their stance changed politically in this changing climate? Are they comfortable thinking about spending money this holiday season? Resonate continues to track real-time data on what Americans are thinking, doing, and buying in our Resonate COVID-19 and Emerging Trends Report, Wave 20, October 2021. […]
