This author has yet to write their bio.Meanwhile lets just say that we are proud Lisandra Ramos contributed a whooping 24 entries.
We’re mere days away from 2023. It’s been a whirlwind of a year, with everything from inflation to mpox to Roe v. Wade continuing to offer up uncertainty. As we […]
Are we having a holly, jolly holiday? We’re trying our very best, but inflation continues to curb consumers’ holiday shopping habits. From a 24% spike in consumers going into debt […]
The pandemic transformed the healthcare industry in many ways, including how patients can receive care. In a world of lockdowns and quarantines, telehealth received a trial by fire. Now that […]
It’s no secret that America loves football on Thanksgiving. Last year, the NFL had its highest Thanksgiving ratings since 1990, with an average of 29.7 million viewers. This year, another […]
After news that a seat in the Senate was flipped in Pennsylvania and Catherine Cortez Masto won in Nevada, the Senate Democratic caucus assured at least 50 members in 2023. […]
With a recession looming, many Americans are feeling the financial pains of inflation, and according to Wave 29 of the Resonate Recent Events Report series, they’re adjusting their spending accordingly. There’s […]
As you may have heard, Google officially delayed its plans to eliminate third-party cookies on Chrome again. But now is not the time to rest on your laurels—quite the opposite. […]
Spend for U.S. CTV advertising in 2022 is a jaw-dropping $19.1 billion. With more ad dollars flowing to streaming this year, you need to prove your network’s unique value by […]
Now that Google’s original third-party cookie replacement is no more (RIP FLoC), marketers are taking a closer look at the newer alternative: Google Topics. And it might make things more […]
This article featuring Shiva Sharif appeared in Global FinTech Series. Read it here. Today’s investors are increasingly embracing their ability to change the world, and that means they’re pursuing strategies […]
Over 25% of homes on the market right now have cut their price in June, Altos Research found. This is in stark contrast to how prices have been climbing over the […]
Agencies were already being disrupted by everything from new tech to consultant competitors to brands going in-house when the pandemic started. For the last couple of years, panic-driven budget cuts, […]
Whether you’re a football purist, you’re just in it for the beer and buffalo dip, or—like me—you CANNOT miss the halftime show and star-studded commercials, there’s really something for everyone […]
Did you know that NBCUniversal has had the rights to air “the big international sports games” in the U.S. since the 1980s?! The times—consumers and TV specifically—have changed plenty since […]
Phew. We’re officially midway through the first month of 2022. If you feel like you need a stiff drink, then you might be in smaller company than previous years. Dry […]
When it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didn’t just […]
“There are only two ways to make money in business: you can unbundle, or you can bundle.” — Jim Barksdale Deloitte predicts that at least 150 million SVOD (Subscription Video on Demand) services will […]
We’re entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know […]
From the gradual reopening of live entertainment to the relaunch of tv production, many media and entertainment companies got what was on their wishlist this year. Why? Because that spells more opportunities […]
You’ve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership […]
It’s that time of the year again—the holiday season. Although festivities might look a bit different this year, that doesn’t mean Americans won’t do their best to eat, drink, and […]
Things seem to be speeding back up, but life is different—your customers are different. Not only are we still navigating the pandemic, but we’re also figuring out how to stay […]
I’m embarrassed to admit I often forget my dad is a Veteran. To me, growing up, he was just my dad — a guy who loves helping people, enjoys movie […]
When do consumers see the world returning to normal? How has their stance changed politically in this changing climate? Are they comfortable thinking about spending money this holiday season? Resonate […]