Entries by Lisandra Ramos

3 Ways Agencies Can Make Themselves Indispensable Strategic Partners

Agencies were already being disrupted by everything from new tech to consultant competitors to brands going in-house when the pandemic started. For the last couple of years, panic-driven budget cuts, last-minute pivots on campaigns, insane ramp-ups in industries skyrocketing during the pandemic, and the like made a challenging environment more challenging.  Disruption is the name […]

4 Fast Facts on NHL Fans and How to Use Them, Just in Time for the Stanley Cup

🏒 Barn Burner: used to describe a game that is high-scoring, fast-paced, and exciting to watch. It’s a big sports year in the world of media—and, as always, your friends at Resonate have rich, relevant insights into who’s tuning in this season. We’re diving into NHL fans today (an audience of about 51 million people), just […]

Silos Suck: Why Data Democratization and Insights Democratization are Key in the Age of the Consumer

Who is your data for? Proponents of data democratization would say it’s for everyone in a strategic, customer-centric organization. Data democratization is typically defined as giving access to data to all employees in an easy, understandable way that leads to making better decisions. When you make consumer data available across the organization, more diverse teams […]

JetBlue’s Bid on Spirit Airlines: What U.S. Consumers Want from their In-Air Experiences

If you’ve been keeping up with the skies—specifically U.S. airline news—you may have heard Spirit Airlines is this year’s belle of the ball. Earlier this year, Spirit and Frontier Airlines announced a merger that would create the 5th largest airline in the country. Then, in early April, JetBlue came in from left field with an […]

Targeting Tar Heels: Niche Primary Voter Segments Found in North Carolina

North Carolina is a bonafide battleground. As shown in recent statewide elections, The Tar Heel State bleeds purple. In just the last four presidential elections, the winners were decided by an average margin of 1.8%. This makes the upcoming primaries particularly significant as the victors could advance to some of the most contested races in […]

Nailed It! Analyzing Nissan’s March Madness Commercial and Why it Works, Backed by Data 

How’s your March Madness bracket going? If you’re still recovering from this year’s back-to-back upsets, then you’ll know how it feels to be a would-be March Madness advertiser who found out the 2022 ad slots sold out ridiculously fast. The return of college basketball fans to the stands shows telltale signs of the first ‘back-to-normal’ […]

3 Fast Facts on Evolving Consumer Sentiment from our Latest Emerging Trends Report 

By now, you’re probably tired of hearing that we’re living unprecedented times — but we kicked 2022 off with the threat of war in Europe, high and rising inflation, and ongoing supply chain issues to name a few challenges. Americans are feeling the highs and lows of the new year, and it’s impacting how they […]

Nailed It! 3 Winning Big Game Beer Ads, Backed by Data

Whether you’re a football purist, you’re just in it for the beer and buffalo dip, or—like me—you CANNOT miss the halftime show and star-studded commercials, there’s really something for everyone watching the big game on Sunday. But at Resonate, we’re always watching brand ads to see if they align with today’s audience. So, let’s let the […]

How NBCUniversal Can Tap into its TikTok-Scrolling CTV Audience for the Big Winter Games

Did you know that NBCUniversal has had the rights to air “the big international sports games” in the U.S. since the 1980s?! The times—consumers and TV specifically—have changed plenty since then. According to Ad Age, the media company “reckons with an increasing number of viewers favoring streaming and digital video versus linear TV as their preferred […]

It’s Dry January! See Who’s Drinking No- and Low-Alcohol Beverages in the New Year.

Phew. We’re officially midway through the first month of 2022. If you feel like you need a stiff drink, then you might be in smaller company than previous years. Dry January, mocktails, and the sober-curious movement have been gaining steam nationwide in recent years. In fact, A Morning Consult poll found that 1 in 7 Americans […]

Looking Back to Look Ahead: The Top Media Insights of 2021

When it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didn’t just sit and wait. They did their research and kept a pulse on consumers to stay informed and adaptable. Today, we’re sharing the top 5 media […]

Phone Carriers X Streaming Services: Does Cross-Bundling Align with Consumer Values?

“There are only two ways to make money in business: you can unbundle, or you can bundle.” — Jim Barksdale  Deloitte predicts that at least 150 million SVOD (Subscription Video on Demand) services will be canceled globally next year. In the US, they say churn has already reached 35%.   What does this mean for your media and entertainment company?   It’s […]

The Data Shows…Paramount+ and Paramount Network Audiences are Actually Quite Different 

We’re entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know that the allure of OTT alone won’t convince advertisers to sign on the dotted line; they’ll need to prove their unique value. And to them, nothing is more valuable […]

3 Content Distribution Optimization Drivers

From the gradual reopening of live entertainment to the relaunch of tv production, many media and entertainment companies got what was on their wishlist this year. Why? Because that spells more opportunities for advertisers and their ad dollars.   But the landscape has changed significantly since last year. Consumers continue evolving, privacy laws keep changing, and the streaming wars continue. […]

Nailed It! Two Winning Brand Collaborations and Why They Work, Backed by Data

You’ve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership work for both companies and their audiences? Some would say magic.  The team at Brandfolder recently published a blog covering five winning brand collaborations and exactly why […]

[Infographic] Bourbon and Vodka Drinkers Approach At-Home Entertaining Differently

It’s that time of the year again—the holiday season. Although festivities might look a bit different this year, that doesn’t mean Americans won’t do their best to eat, drink, and be merry. They might just be doing it at home. Take these at-home entertainers for example. Vodka drinkers and bourbon drinkers don’t just have varying alcoholic preferences…they […]

[Sneak Peek] Wave 20 Shows How Current Events Impact Consumer Habits

When do consumers see the world returning to normal? How has their stance changed politically in this changing climate? Are they comfortable thinking about spending money this holiday season? Resonate continues to track real-time data on what Americans are thinking, doing, and buying in our Resonate COVID-19 and Emerging Trends Report, Wave 20, October 2021. […]