Entries by Lisandra Ramos

3 Content Distribution Optimization Drivers

From the gradual reopening of live entertainment to the relaunch of tv production, many media and entertainment companies got what was on their wishlist this year. Why? Because that spells more opportunities for advertisers and their ad dollars.   But the landscape has changed significantly since last year. Consumers continue evolving, privacy laws keep changing, and the streaming wars continue. […]

Nailed It! Two Winning Brand Collaborations and Why They Work, Backed by Data

You’ve probably heard the adage that two heads are better than one. But then I think of powerhouse brand collabs that tanked, like the 2014 partnership between U2 and Apple…yikes. What makes a brand partnership work for both companies and their audiences? Some would say magic.  The team at Brandfolder recently published a blog covering five winning brand collaborations and exactly why […]

[Infographic] Bourbon and Vodka Drinkers Approach At-Home Entertaining Differently

It’s that time of the year again—the holiday season. Although festivities might look a bit different this year, that doesn’t mean Americans won’t do their best to eat, drink, and be merry. They might just be doing it at home. Take these at-home entertainers for example. Vodka drinkers and bourbon drinkers don’t just have varying alcoholic preferences…they […]

[Sneak Peek] Wave 20 Shows How Current Events Impact Consumer Habits

When do consumers see the world returning to normal? How has their stance changed politically in this changing climate? Are they comfortable thinking about spending money this holiday season? Resonate continues to track real-time data on what Americans are thinking, doing, and buying in our Resonate COVID-19 and Emerging Trends Report, Wave 20, October 2021. […]