This author has yet to write their bio.Meanwhile lets just say that we are proud Lisandra Ramos contributed a whooping 35 entries.
When activated well, insights from your first-party data result in more meaningful engagement and more powerful results. But it’s not all sunshine and rainbows. Some of the biggest, most frustrating challenges with the data onboarding process include complex manual processes, long turnaround times, ambiguous match rates, and less control of your first-party data. At Resonate, […]
In the face of inflation (and an impending recession), brands are beginning to tighten their budgets. As we know all too well, this often translates into cuts in advertising budgets that put agencies at risk. The agencies that succeed are the ones who deliver the best value to their clients and, hopefully, become brands’ agencies […]
This election cycle has been a whirlwind. A big pro-choice win at a Kansas referendum after the overturning of Roe v. Wade, Pat Ryan’s razor-thin victory in a district expected to swing Republican, and the recent student debt cancellation all happened in the span of a month. Coming into the midterms, it will be imperative […]
The article by Daniel Scantlebury below appeared in AdvertisingWeek. Read it in its entirety here. If the past six years of American politics have revealed anything, it’s that the old ways in which political campaigns understood and connected with persuadable voters no longer apply. Going into 2022’s red-hot election cycle, campaigns need access to relevant, […]
It’s not pumpkin spice season just yet. So today, we’re enjoying the last days of summer by digging into the Resonate Ignite Platform for inspiration on some fun summer drinks. The twist? We’re looking at each generation to uncover how fresh research alcohol consumption data, recent purchase history, and personal values can inform and optimize […]
At Resonate, we understand the strategies and budgets of your political campaigns will vary. Consider Maslow’s Hierarchy of Needs, where all “needs” are not created equal. To stay alive, you need food, water, and physical safety before you can pursue comfort or enlightenment. Resonate’s goal is to set you up for success long-term. Like […]
With a recession looming, many Americans are feeling the financial pains of inflation, and according to Wave 29 of the Resonate Recent Events Report series, they’re adjusting their spending accordingly. There’s been a significant spike in consumers buying in bulk, brand switching, and shopping in different stores in search of an economic reprieve. How does a […]
As you may have heard, Google officially delayed its plans to eliminate third-party cookies on Chrome again. But now is not the time to rest on your laurels—quite the opposite. Apple’s Safari and other browsers have already phased out third-party cookies, and consumers are getting savvier and more demanding about their privacy. So, even though […]
Spend for U.S. CTV advertising in 2022 is a jaw-dropping $19.1 billion. With more ad dollars flowing to streaming this year, you need to prove your network’s unique value by showcasing your advertiser’s desired target audience and sharing the deepest layers that advertisers may not even know themselves. But first, you’ll need a deeper understanding […]
Now that Google’s original third-party cookie replacement is no more (RIP FLoC), marketers are taking a closer look at the newer alternative: Google Topics. And it might make things more difficult for advertisers when it comes to ad targeting. Here’s what you need to know. What is Google Topics? Let’s break down Google’s latest attempt […]
This article featuring Shiva Sharif appeared in Global FinTech Series. Read it here. Today’s investors are increasingly embracing their ability to change the world, and that means they’re pursuing strategies that align with their values as well as their pocketbooks. The best evidence of this is the rise of exchange-traded funds (ETFs) focused on screening […]
Over 25% of homes on the market right now have cut their price in June, Altos Research found. This is in stark contrast to how prices have been climbing over the last two years. You may have also seen the U.S. Federal Reserve raised the benchmark interest rate by 0.75 percentage points in June to tame rising inflation […]
Agencies were already being disrupted by everything from new tech to consultant competitors to brands going in-house when the pandemic started. For the last couple of years, panic-driven budget cuts, last-minute pivots on campaigns, insane ramp-ups in industries skyrocketing during the pandemic, and the like made a challenging environment more challenging. Disruption is the name […]
🏒 Barn Burner: used to describe a game that is high-scoring, fast-paced, and exciting to watch. It’s a big sports year in the world of media—and, as always, your friends at Resonate have rich, relevant insights into who’s tuning in this season. We’re diving into NHL fans today (an audience of about 51 million people), just […]
Who is your data for? Proponents of data democratization would say it’s for everyone in a strategic, customer-centric organization. Data democratization is typically defined as giving access to data to all employees in an easy, understandable way that leads to making better decisions. When you make consumer data available across the organization, more diverse teams […]
If you’ve been keeping up with the skies—specifically U.S. airline news—you may have heard Spirit Airlines is this year’s belle of the ball. Earlier this year, Spirit and Frontier Airlines announced a merger that would create the 5th largest airline in the country. Then, in early April, JetBlue came in from left field with an […]
It’s been a stressful few months in (and out of) the bullpen — but fortunately, the MLB lockout that could have left brands stranded ended last month, just in time for Opening Day. Baseball fans can rejoice, grab a soda pop and hotdog, and watch their favorite teams play ball starting April 7th. And after […]
Inflation, the threat of war, and the ongoing pandemic are just a few things on Americans’ minds these days. Despite consumers trying their best to lead normal lives, there is still a sense of anxiety hanging in the air. Resonate is continuing to track sentiment of the U.S. population and their experiences with the pandemic […]
How’s your bracket going? Are you ready for the Final Four? The past few weeks have been full of surprises and upsets in the world of college basketball. But do you know who’s likely not upset by all the action? CBS, Turner Sports, and their advertisers. Last week, CBS and Turner said that the audience […]
North Carolina is a bonafide battleground. As shown in recent statewide elections, The Tar Heel State bleeds purple. In just the last four presidential elections, the winners were decided by an average margin of 1.8%. This makes the upcoming primaries particularly significant as the victors could advance to some of the most contested races in […]
How’s your March Madness bracket going? If you’re still recovering from this year’s back-to-back upsets, then you’ll know how it feels to be a would-be March Madness advertiser who found out the 2022 ad slots sold out ridiculously fast. The return of college basketball fans to the stands shows telltale signs of the first ‘back-to-normal’ […]
CTV ads are blowing up! Or is it OTT that’s blowing up? Actually, it’s both. But, which one is which, and why should advertisers care about the nuances between them? We’ve got you covered in this short and sweet guide to OTT and CTV. What is OTT (over-the-top)? OTT, or Over-The-Top, refers to video […]
By now, you’re probably tired of hearing that we’re living unprecedented times — but we kicked 2022 off with the threat of war in Europe, high and rising inflation, and ongoing supply chain issues to name a few challenges. Americans are feeling the highs and lows of the new year, and it’s impacting how they […]
Whether you’re a football purist, you’re just in it for the beer and buffalo dip, or—like me—you CANNOT miss the halftime show and star-studded commercials, there’s really something for everyone watching the big game on Sunday. But at Resonate, we’re always watching brand ads to see if they align with today’s audience. So, let’s let the […]
Did you know that NBCUniversal has had the rights to air “the big international sports games” in the U.S. since the 1980s?! The times—consumers and TV specifically—have changed plenty since then. According to Ad Age, the media company “reckons with an increasing number of viewers favoring streaming and digital video versus linear TV as their preferred […]
Phew. We’re officially midway through the first month of 2022. If you feel like you need a stiff drink, then you might be in smaller company than previous years. Dry January, mocktails, and the sober-curious movement have been gaining steam nationwide in recent years. In fact, A Morning Consult poll found that 1 in 7 Americans […]
When it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didn’t just sit and wait. They did their research and kept a pulse on consumers to stay informed and adaptable. Today, we’re sharing the top 5 media […]
“There are only two ways to make money in business: you can unbundle, or you can bundle.” — Jim Barksdale Deloitte predicts that at least 150 million SVOD (Subscription Video on Demand) services will be canceled globally next year. In the US, they say churn has already reached 35%. What does this mean for your media and entertainment company? It’s […]
We’re entering a new year, and cord-cutters have yet to kill cable. TV advertisers, however, face new challenges from the pandemic-driven streaming boom to the phasing out of 3rd party cookies. Media companies know that the allure of OTT alone won’t convince advertisers to sign on the dotted line; they’ll need to prove their unique value. And to them, nothing is more valuable […]
From the gradual reopening of live entertainment to the relaunch of tv production, many media and entertainment companies got what was on their wishlist this year. Why? Because that spells more opportunities for advertisers and their ad dollars. But the landscape has changed significantly since last year. Consumers continue evolving, privacy laws keep changing, and the streaming wars continue. […]
