The Current State of OTT and What it Means for Advertisers
This is a breakout time for OTT media services. Americans are spending more time at home and looking for socially distant ways to entertain. These days, 41 percent of people […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Ray Faust contributed a whooping 5 entries.
This is a breakout time for OTT media services. Americans are spending more time at home and looking for socially distant ways to entertain. These days, 41 percent of people […]
When the IAB announced this year’s lineup of presenting media companies for NewFronts, observers noted not only who wasn’t there (Disney due to the timing of the 21st Century Fox […]
Publishers have access to a lot of first-party data about their audiences, including web behavior, app registrations and email sign-ups. While this is helpful, it doesn’t communicate an entire story […]
One of the biggest challenges publishers and media companies face today is showing the value of their reading and viewing audiences. Establishing their unique value is how publishers validate their […]
As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no longer rely solely on advertising revenue while charting a […]