Entries by Ray Faust

Beat Google and Facebook at their Game With Better Insights

One of the biggest challenges publishers and media companies face today is showing the value of their reading and viewing audiences. Establishing their unique value is how publishers validate their cost per impressions (CPM) and sponsorships. Even though Google and Facebook control much of the audience delivery available to advertisers, the publishers best positioned for […]

How Advertising and Subscriptions Win Together

As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no longer rely solely on advertising revenue while charting a path to profitability. But how can publishers win by identifying audiences most likely to buy as digital subscriptions are in the spotlight? There is a […]