When the IAB announced this year’s lineup of presenting media companies for NewFronts, observers noted not only who wasn’t there (Disney due to the timing of the 21st Century Fox acquisition), but also two first-time entrants: Walmart/VUDU and Target. These retail giants have well-known media offerings, but this move signals a greater strategic emphasis on […]
About Ray Faust
This author has yet to write their bio.Meanwhile lets just say that we are proud Ray Faust contributed a whooping 4 entries.
Entries by Ray Faust
Publishers have access to a lot of first-party data about their audiences, including web behavior, app registrations and email sign-ups. While this is helpful, it doesn’t communicate an entire story to advertisers about their audiences beyond clicks and pageviews. It’s time for publishers to gain a deeper understanding of these consumers’ values, motivations and intent […]
One of the biggest challenges publishers and media companies face today is showing the value of their reading and viewing audiences. Establishing their unique value is how publishers validate their cost per impressions (CPM) and sponsorships. Even though Google and Facebook control much of the audience delivery available to advertisers, the publishers best positioned for […]
As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no longer rely solely on advertising revenue while charting a path to profitability. But how can publishers win by identifying audiences most likely to buy as digital subscriptions are in the spotlight? There is a […]