Unlocking the Elusive Consumer WHY
A look at how marketers can move beyond basic demographics and behavioral data to explore the human elements of their customers & prospects and create superior brand experiences. Do you […]
About Resonate
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Entries by Resonate
Resonate Raises $8 Million in Growth Capital Led by Argentum
November 7, 2017 in Blog Page, Press Release /by ResonateFunding Fuels Growth and Further Innovation of its Market-Leading Real-Time Consumer Intelligence Platform for B2C Marketers RESTON, VA – November 7, 2017 – Resonate, a leading provider of SaaS-enabled real-time consumer […]
3 Steps to Data Accuracy Done Right
September 21, 2017 in Blog Page, Brand, Data /by ResonateNot all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of the inconsistencies and inaccuracies that exist on even the […]
Facing the DMP Data Marketplace Yard Sale
September 19, 2017 in Blog Page, Brand, Data /by ResonateSo many choices, so many sellers and you never know if what you picked is any good… Have you ever been to a neighborhood yard sale? Wandering aimlessly from house […]
Resonate Named for 6th Consecutive Year on the Inc. 5000 List of America’s Fastest Growing Private Companies
August 17, 2017 in Blog Page, News & Press /by ResonateInc. Magazine Unveils its 36th Inc. 5000 List Reston, Virginia, August 16, 2017 — For the 6th consecutive year, Resonate is ranked on the Inc. 5000 list of fastest-growing companies in […]
Resonate Overview Video: Easily achieve a deeper understanding of your audience
July 25, 2017 in Blog Page, Consumer Insights /by ResonateIn this overview video, you’ll meet Resonate, the single platform that allows you to research any audience in great depth, engage them more efficiently than ever before across all marketing […]
ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017 in Blog Page, Brand /by ResonateResonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are just a few of Gernert’s takeaways for marketers as […]
The Washington Post Names Resonate a 2017 Top Workplace
June 19, 2017 in Blog Page, News & Press /by ResonateResonate recognized two consecutive years RESTON, VA JUNE 19, 2017 Resonate has been awarded a 2017 Top Workplaces honor by The Washington Post. The Top Workplaces lists are based solely […]
Thriving in a Post-Digital World
December 19, 2016 in Blog Page, Brand /by ResonateForrester/Resonate Webinar Recap As the 2016 books are closing, marketing teams are crafting their plans for 2017 and diligently working through ways to conquer the evolving marketing challenges that are […]
Where You Eat Says a Lot About Who You’ll Vote For
March 14, 2016 in Blog Page, News & Press /by ResonateSonic or Chipotle? It turns out you may be able to peg the political leanings of your fellow diners or hotel patrons, according to research from consultancies who track consumer […]
Sanders Supporters Like Chipotle, While Trump Fans Prefer Sonic
February 18, 2016 in Blog Page, News & Press /by ResonateBuyers of Smart cars and Fiats tend to identify as Democrats. New Porsche owners are more likely than buyers of any other brand to identify as Republicans, according to a […]
The Oregon Standoff Is In One Of The Most Pro-NRA Districts In The Country
January 12, 2016 in Blog Page, News & Press /by ResonateThis column by Cameron Joseph originally appeared in Mashable. The Bundy family sure knows how to pick ’em. The gun-loving, government-hating group that’s in a standoff with the feds in Eastern Oregon has […]
Do Honda Drivers Dream Of Innovation?
October 27, 2015 in Blog Page /by ResonateRecently, Honda debuted a powerful new “Power of Dreams” ad, the stated purpose of which is to portray Honda as “not just your run-of-the mill car manufacturer. “This is a […]
People Who Think GOP Presidential Debates Matter
October 27, 2015 in Blog Page, News & Press /by ResonateThe next GOP presidential debate is Wednesday. It will be the third of almost a dozen in 2015 and 2016. There has been endless talk about the effect of debates: […]
Forrester And Resonate On The Explosive Growth In Digital Video
October 23, 2015 in Blog Page /by ResonateOn Thursday, October 22, Jim Nail, Principal Analyst at Forrester Research delivered a webinar on the rise of digital video, highlighting key statistics on how different generations consume digital video […]
You Can’t Hide Your Bud Light From Us, Hipsters
October 22, 2015 in Blog Page /by ResonateNews broke last week that brewing giant Anheuser-Busch InBev NV has reached a deal to take over rival brewer SABMiller PLC in a deal worth $104.2 billion. According to the Wall […]
Whose Supporters Like Cheap Flights, ‘The Daily Show’ And Fracking?
October 19, 2015 in Blog Page, News & Press /by ResonateThis column by Scott Detrow originally appeared in It’s All About Politics – NPR People who want Sen. Bernie Sanders to be the Democratic presidential nominee are twice as likely to book […]
Want To Grow Digital Banking Business? Don’t Take Away The People
October 16, 2015 in Blog Page /by ResonateDigital banking is ubiquitous, and more consumers are turning to mobile banking platforms. But using smartphones, tablets and computers to bank doesn’t preclude a banking client from wanting an excellent […]
What’s In Your Wallet? Understanding The Psychographic Drivers Of Credit Card Choice
October 14, 2015 in Blog Page /by ResonateFor credit card marketers offering cards with a host of standard features and reward programs that can all start to look alike, standing out from crowd is always a challenge. […]
Please Don’t Tweet And Drive
October 9, 2015 in Blog Page /by ResonateThis week’s news that former CEO and co-founder Jack Dorsey would return to Twitter as its new CEO has prognosticators wondering if Dorsey is the right choice to turn around […]
Whiskey: Not Just For The Cigar Crowd Anymore
October 7, 2015 in Blog Page /by ResonateConventional wisdom says that whiskey is a man’s drink and vodka is a woman’s drink. Certainly, the branding of each liquor category supports this notion; while whiskey brands typically feature […]
When did Republicans become obsessed with Reagan?
October 5, 2015 in Blog Page, News & Press /by ResonateThis column by Mark Fahey originally appeared in CNBC. Republicans want you to know that they adore Ronald Reagan. In the September debate, the presidential candidates stood in front of Reagan’s presidential plane […]
Marketing Myth-Busters: Do Millennials Only Eat at Chipotle?
October 1, 2015 in Blog Page /by ResonateConventional wisdom says that hard-to-please Millennials eschew traditional fast food restaurants—think McDonald’s, Burger King, and Wendy’s—for fast casual chains such as Chipotle, Shake Shack, and Panera Bread. Certainly, the growth […]
Dieselgate: What Impact Will The Scandal Have On Volkswagen Drivers?
September 24, 2015 in Blog Page /by ResonateThe “Dieselgate” scandal, in which the U.S. Environmental Protection Agency has accused Volkswagen of deceitfully installing software designed to fool emissions tests, has the potential to inflict catastrophic damage to […]
Resonate Expands Unique Big Data Solutions To Deliver Richer Audience Insights In Auto, Financial, Travel, and Media Sectors
September 23, 2015 in Blog Page, News & Press /by ResonateReston, VA, SEPTEMBER 22, 2015 Resonate – the data and technology company – today announced a 50% expansion of its flagship platform, which now contains even more valuable attributes for audience […]
How Financial Services Companies Can Amplify Their Creative
September 17, 2015 in Blog Page /by ResonateExcellent creative is more important than ever. Even media executives on Madison Avenue are saying so. In the financial services industry, creative messages tend to focus on the lifestage of […]
Defining the Importance of Debates
September 16, 2015 in Blog Page /by ResonateCan you recall a presidential primary debate – held 14 months before Election Day – that ever got so much attention? Fueled by more than just the 24-hour news cycle […]
Advertiser’s Mandate In The Age Of Ad Blocking: Blend In
September 9, 2015 in Blog Page, News & Press /by ResonateThis column, written by Pat LaPointe EVP at Resonate, originally appeared in MediaPost – Media Daily News September 9, 2015. Consumers are increasingly constructing their own digital “content cocoons.” From their […]
Study Finds It’s Not Just Millennials Driving Disruptive Behavior in the Financial Services Industry
September 8, 2015 in Blog Page, News & Press /by ResonateReston, VA SEPTEMBER 8, 2015 (Marketwired) Resonate, in consultation with the Association of National Advertisers, announced today the results of an extensive analysis of millennial actions and attitudes towards financial services. […]
3 Things Financial Services Companies Need to Know About Millennials
September 8, 2015 in Blog Page /by ResonateMillennials are poised to disrupt the banking industry. After all, one-third (33%) believe they won’t need a bank at all in five years. Recently, Resonate issued a joint study with […]