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This column, written by Pat LaPointe EVP at Resonate, originally appeared in Advertising Age – published on August 19, 2015. Stanford professor Itamar Simonson talks about a conundrum that hits today’s […]
Leading data and technology platform sees more than 200% growth in analytics business, and expects trend to accelerate as company heads into election season NEW YORK AND RESTON, VA, August […]
Recent media reports have heralded the rise of the next arena of investment for big media companies: Fantasy sports. Media behemoths such as Disney, Fox, and Time Warner are earmarking […]
Heading into tonight’s first Republican primary debate, all eyes are on the highest polling candidates in the race – Jeb Bush, Donald Trump, and Scott Walker. As Trump ascended the […]
With auto manufacturers soon set to roll out their 2016 model launches, we thought it was the opportune time to look closely at the Resonate 2015 research on U.S. consumers […]
Recently the Wall Street Journal reported on how department store brands Saks Fifth Avenue and Lord & Taylor have adopted sophisticated analytical techniques to personalize their digital and in-store messages […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The column, written by Pat LaPointe, EVP at Resonate originally appeared in AdExchanger […]
The Smartwatch is the newest screen to capture the world’s attention. But who has actually ponied up the money to acquire one? And why did they buy? Masters of the […]
They are far more likely to suffer from many major maladies than the population at large. Your favorite tech advisor is more likely to suffer from ED. Or heart disease. […]
Every year, the summer travel season brings out a plethora of media stories about the hottest travel destinations and trends for that year. This year, Smarter Travel lists Southern California, Colorado, […]
Every year about this time we begin to see lists of the “top American Brands” based on emotional engagement strength for the value of “patriotism.” These lists are roughly the […]
When troubled apparel retailer Gap announced last week that it will close a quarter of its 675 North American stores over the next few years, many analysts noted that the […]
The news that Twitter CEO Dick Costolo would step down from the social media platform on July 1 set the tongues of tech pundits wagging from Manhattan to Palo Alto, […]
How do you get a competitive edge when you’re marketing cleaning products? For Erika Lamoreaux, associate director of digital media at The Clorox Company, it started by taking a closer […]
A recent Forrester Research report1 highlights the dizzying array of technology choices available to Customer Insights (CI) professionals who seek to develop deeper understanding of their customers and to deliver personalized, relevant […]
Two recent news events had us thinking about consumer attitudes towards online privacy. The first event: the recent congressional passage of the USA Freedom Act, which followed the expiration of […]
When the U.S. Justice Department released a May 27 statement stating that Officials at FIFA, the international governing body of soccer, engaged in a “24-year scheme to enrich themselves through […]
New Ways to Use Consumer Motivations Insights to Enhance Message Relevance Across PC, Tablet, and Mobile Devices Reston, VA (Marketwired – April 21, 2015) Resonate — the data & technology […]
RESTON, VA–(Marketwired – Mar 26, 2015) – Resonate, the data & technology company, today announced that it was recently named as one of the 2015 Best Places to Work in […]
In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face when trying to be more relevant to customers. These […]
February 14th is upon us, which means it’s time, once again, to show our loved ones just how much we care in the form of candy and flowers. If predictions […]
The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a new level – with over 114 million people tuning […]
As America gears up for Super Bowl Sunday, team banter has flooded our newsfeeds, airwaves, and living rooms. From “Deflategate” to Seattle’s winning streak, there is no shortage of speculation […]
By Kelly Osterhout, Client Strategy & Insight Manager Recently, a pharmaceutical company approached Resonate to identify personal incentives applicable to its audiences in four different markets. We initially expected prescription […]
By Eric Chemi, CNBC This Christmas, are you going to give up on trying to think of a creative gift? Are you the type who will buy a gift card […]
With the second year of open enrollment underway, we conducted extensive research among more than 14,000 survey respondents to understand more about potential health exchange enrollees. We uncovered 3 meaningful […]
This year, Resonate was proud to work with nearly 300 political campaigns. From U.S. House and Senate races to local election and ballot measures, we partnered with some of the most talented and […]
Self-image and peace of mind are top motivations, while of 70 percent of those evaluating exchanges already have insurance. November 11, 2014 08:04 AM Eastern Standard Time RESTON, Va. — […]
Joins as EVP to help drive growth for clients November 06, 2014 08:00 AM Eastern Standard Time RESTON, Va.–(BUSINESS WIRE)–Resonate, the marketing analytics and media company with unique insights on […]
Forever 21, H&M, Urban Outfitters, and Express lead among apparel retailers; Aldo, Steve Madden, Journeys, and DSW top shoe retailers according to new data from Resonate November 05, 2014 08:00 […]