Entries by Resonate

Know Your Audience

By Gerry Gunster, President/CEO Goddard Gunster, Inc. (article originally published on Connectivity) Remember the dawn of the “soccer mom” — the voting segment known for putting the needs of her children […]

A Marketer…Who Is a Mom

By Kellye Wishard, Marketing Director As a marketer, working for Resonate is something of a dream come true. I have access to incredible insights about people that takes personalized experiences […]

Why Consumers Become Customers

By Siobhan Miller, Director of Product Management, Marketing Analytics Embrace the “Why” If you’ve spent any significant time around preschoolers, you’ll know that few things are as hilarious and cringe-worthy […]