Entries by Resonate

Resonate Appoints Key Executives as Company Continues Rapid Growth

Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations August 12, 2013 11:00 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only marketing intelligence company that delivers media and analytics based on “why” consumers make decisions, today expanded its management team adding Scott Blacker as […]

Defining Customer Insights

The next time someone offers “consumer insights,” consider this definition recently provided by  Helen Edwards: “Consumer Insight: a revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers better.” Is a new cut of the same demographics an insight? Probably not. You’ll likely target more […]

Charlie Cook Sees Little Elasticity in the 2014 Congressional Battleground

Charlie Cook offered his thoughts on the 2014 political landscape this morning at an event cosponsored by National Journal and United Technologies. In his remarks about the outlook for 2014 Cook said relatively few swing districts remain for each party to contest next November. Cook noted that 93% of House Republicans represent a district that […]

Jay-Z Markets His Values

Photo Courtesy of Billboard.com With Jay-Z’s early release of “Magna Carta…Holy Grail” through Samsung, the rapper-cum-business mogul has yet again broken the music industry mold having sold a million copies of his album before even releasing it. The secret to his success is no secret at all. He wears his values on his Roca-branded sleeve, […]

America: The Brand

As the US celebrates the 4th of July tomorrow amidst family, friends, and BBQ, the Resonate team picked our 3 favorite websites that showcase “America: The Brand” – in a couple of cases figuratively, in one literally. And for good measure, we’re throwing in a list of the most patriotic media – from movies to comics […]

Celebrating the DC Tech Innovation Scene at Sold-Out Hackathon #RevoltDC

The #RevoltDC Hackathoners On Saturday, aspiring entrepreneurs packed hot new DC start-up space “1776” to code up political and issue apps with data and APIs provided by high-profile sponsors, including Resonate. The hackathon, hosted by Resonate’s own Lara Aulestia and partner Andrew Hemingway, featured a mix of experienced and first-time hackathon participants, united by their […]

The 3 E’s to a Successful Political Digital Campaign

This week I participated in the “Targeted Ads in a Fragmented Media World” Panel at the Art of Political Campaigning Conference. Every year, people interested in learning the “strategies, techniques and technologies of modern political campaigns” from industry experts descend on DC for this conference. Our panel was highly attended, which made for a lively Q&A […]

Resonate Enters New Phase of Growth with Chief Marketing Officer and Vice President of Research Hires

Additions Will Boost Resonate’s NYC Presence and Expand on Values Based Insights and Targeting Business March 14, 2013 09:00 AM Eastern Daylight Time RESTON, Va.— (BUSINESS WIRE) — Resonate, the only marketing technology company to understand and target audiences based on values, today announced the appointment of Marc Johnson as chief marketing officer and Michael […]

Nobody Saw My Ad, Yet My eCPA Was Fantastic!

By Sung Shin ComScore’s Digital Future In Focus Report for 2013 states that 31% of ad impressions aren’t seen online. When you couple this with faulty last-touch attribution modes, that’s downright scary in a world where so many advertisers are looking for direct response metrics to measure their digital strategies. This stat provides a significant opportunity to […]

Resonate Increases Revenue 72 Percent Year Over Year as Marketers Realize Power of Values-Based Targeting

Company Increases the Number of Million Dollar Clients by 5X RESTON, VA — (Marketwire – Feb 21, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, today announced significant corporate growth in 2012. The 72 percent revenue expansion is attributed to a significant increase […]

Resonate Named as a Best Place to Work in Virginia

RESTON, VA — (Marketwire – Feb 1, 2013) — Resonate, the only advertising technology company that gives marketers the ability to target audiences based on people’s values, was recently named as one of the 2013 Best Places to Work in Virginia. The annual list of “Best Places to Work” was created by Virginia Business and Best Companies Group. […]

How Bill Chose and Bought an Audi Q7 TDI

I have spent years and a lot of effort figuring out why and how people buy products. Values are the key driver behind the “why” and they have always been at the core of our offerings. But the human decision process is complex and often even seems random. But it’s not. It’s just six steps. […]

Your current insights are insults

Merriam Webster defines insights as “The act or result of apprehending the inner nature of things.” So then why, as with everything else in our online ad ecosystem, does everyone fail to comprehend even basic English? In my professional lifetime, I’ve been involved in countless meetings with advertisers, agencies, trading desks, and ad technology players. […]

Holiday Gift Values — No, Not That Kind of Value!

You just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment you vow re-gifting must stop, or at least re-gifting your gifts ends today. Now it’s the holidays again, and you have no time but one […]

The Fiscal Moderates: A Whole New Center

No new news: the economy remains the central issue in politics at every level: local, state and national. Winning elected office in 2012 requires a finely tuned understanding of where a particular electorate stands on fiscal issues. Success also means avoiding the zero-sum game. Winning a higher percentage of a small ideological group might not […]

Where Door-to-Door and Digital Collide

Last Sunday, as I was enjoying doing absolutely nothing, my doorbell rang.  Naturally, I assumed it was a salesperson.  My husband hates salespeople, but I’m a little more sympathetic, having done sales in the past.  So when I answered the door, I was pleasantly surprised to find a staffer from my political party’s state committee […]

Social Media Users: Getting To Know You

We published a blog post last month that identified Heavy Social Media Users and then looked at their purchase behavior. With marketers spending substantial portions of their budget on social platforms we thought it was worthwhile to understand how, or if, this investment would pay off in product purchases. The goal of the piece was to share […]

The Marriage of Creative and Data

A few weeks ago, I presented the problem in the industry in servicing brands: ‘The Death of Creative at the Hands of Data ‘. If we’ve lost our focus around the importance of creative and replaced it with irrelevant data, is there a way to bring creative and relevant data or insights in line into a happy union?  Now […]

Now We Need the Power of Why

For, far too long marketers haven’t been asking enough questions about the consumer. Their age, income and what they do online are all interesting to know and do provide a loose guide to what motivates a purchase.  But, when it comes down to it consumers don’t purchase based on their demos or site visits; they […]

The Death of Creative at the Hands of Data

“More product is moved through emotion than rational fact. Advertising is the process of changing attitudes.” This quote from Randall Rothenberg, President of the IAB, was part of a presentation last month at the IAB Innovation Days. It highlighted the need to focus on creative in the display advertising industry and it’s a quote that […]

Powering The Online Activist Pipeline

In my first of many blog posts here at Resonate (some of which will be more technical than others), I want to talk at a high level about the opportunity that online advertising presents for driving activist engagement in 2012. The numbers are straightforward. As of June 2011, there are roughly 160 million adults online, […]

Clicks, Unicorns, and Magic Fairy Dust Part 1

Collective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another beating. Unfortunately it can. If you’ve run campaigns, you’ve probably seen advertisers use click metrics as a measure of driving traffic to a client’s site to raise awareness. Last year, Collective surveyed advertiser and […]

Got Scale?

DSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy the online media they want, targeted to the online audience they want. With all the players in the market, there must be something that really works, right? Resonate Networks typically acquires inventory through direct […]

Your Audience Is Not Who You Think It Is

Many advertisers have a hard time reaching their true audiences online.  Often, advertisers spend considerable time and effort refining their audience definitions only to find that they cannot effectively reach that audience online and are forced to dumb down these definitions when running online ad campaigns. We talk to advertisers about this all the time. […]

Good News — Facebook CTR Is Down

Should advertisers care whether Facebook overall has a lower CTR than display advertising?  Is that what would drive my decision on which channel to spend my online dollars? RealIy, in 2011? That’s so 1994! Savvy marketers are doing analysis on what it costs to get their target consumer to do something more meaningful than click […]