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A Deep Dive into the Audiences of Post-Trump Issue Advertising Axios published a piece earlier this month breaking down the percentage of Facebook advocacy and political advertising spending by issue. […]
Access AI-driven consumer data, updated in real time and at scale, in an easy-to-use platform Is your understanding of your target audience lookin’ swiss-cheesy? Resonate provides the freshest, deepest, most […]
Our proprietary voter research actively identifies niche audiences on both sides of the gun debate. Leveraging first-party voter survey data on gun issues, paired with survey respondents’ online behavior, we’re […]
In a February USA Today article, it was reported that, “nearly all (86%) of online video subscribers say they anticipate keeping or increasing their number of subscriptions in 2021.” When […]
Everything marketers need to know about Universal Identifiers (UIDs) and their crucial role in post-cookie marketing and advertising. With cookie deprecation looming, you’ve likely heard Universal Identifiers propped up as […]
Consumer Intelligence Firm’s New Travel Report Breaks Down the Differing Values, Motivations and Preferences of Americans Who Are Planning vs. Delaying Travel Right Now RESTON, Va., June 03, 2021 (GLOBE […]
AI-driven segmentation is your key to connecting with consumers on a deeper level, but what does it mean exactly? How can machine learning help you get to know living, breathing, […]
Federated Learning of Cohorts (FLoCs), Explained Last week, we walked you through the top five cookieless terms you need to know, but we have a good feeling you might have […]
An earlier version of the article was featured in AIThority and MarTechCube. Two New Vaccine Readiness Segments Emerge: Vaccine-Hesitant and Vaccine-Resistant Americans Resonate’s New Vaccine Readiness Report Delivers Key Insights […]
Cookies are going away, but what are cookies? What is a FLOC? Who’s playing in the privacy sandbox? As we continue to refine and evolve Resonate’s Privacy-Preserving Insights Solution to prepare […]
Forrester Total Economic Impact™ Study on Resonate quantifies customer ROI with Resonate What if you could see 304% ROI and 20% time savings? Forrester conducted a Total Economic Impact™ (TEI) […]
The Privacy Landscape: A Fireside Chat with Resonate and Forrester Resonate CEO Bryan Gernert recently joined Fatemeh Khatibloo, VP, Principal Analyst at Forrester, to discuss the evolving privacy landscape and […]
The Resonate Ignite Platform™ provides issue-specific voter sentiment data on proposals outlined in President Biden’s First 100 Days Address – here’s what it says In President Biden’s First 100 Days […]
Real-time, AI-driven voter intelligence reveal where the most engaged advocates in the U.S. stand on key energy and climate issues One of the most closely watched policy areas of 2021 […]
How are COVID-conscious consumers adapting to a world that is starting to get back to normal? Senior Content Marketing Manager Heather Bien recently wrote in marketing publication Street Fight about […]
The Financial Brand Editor Bill Streeter covered in his recent article, Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers, the shift banks are facing in customer relationships. While typically […]
Resonate’s Shiva Sharif recently wrote in Global Fintech Series about the effect of the pandemic on Americans’ personal finances and how that has impacted those looking for personal loans. She […]
Brands Rely on Resonate’s A.I. Driven, Real-Time Consumer Insights and Activation as Consumer Behavior Shifts During Pandemic RESTON, Va., April 19, 2021 (GLOBE NEWSWIRE) — Resonate, the leading provider of […]
Real-time data reveal Americans’ infrastructure sentiment, key insights for public affairs campaigns President Biden’s infrastructure plan includes billions to modernize traditional infrastructures like roads and bridges, but it also allocates […]
Real-time, AI-driven voter intelligence reveal where the most engaged advocates in the U.S. stand on key economic issues In the first installment of our Advocacy Playbook 2021 series, Advocates of […]
Brands and agencies are in upheaval as they work on pivoting to privacy-first and assessing the impact that the demise of third-party cookies will have on their consumer data models. […]
Wondering what happens after third-party cookies? Here’s how Resonate is adapting with cutting-edge, privacy-preserving consumer insights and activation solutions. Resonate is Your Guide to Navigating Life After Third-Party Cookies For […]
How to make the massive ad campaigns targeting vaccine-hesitant Americans effective and efficient The Biden administration is pouring millions into a national vaccine campaign. The “We Can Do This” campaign […]
For ecommerce brands, the pandemic-induced shift to online shopping represents an opportunity within a largely untapped market of online shoppers over 55. In an article recently published in DigitalCommerce360, Senior […]
Do you know how to turn customer data into insights that turn into results? The backbone of resonant marketing is a deep and real-time understanding of your customers and prospects. […]
What’s next for agencies as they look to retain clients and win new business? What will the post-COVID normal bring? Agencies have faced cuts to budgets, layoffs, last-minute pivots on […]
New Solution Gives Resonate a Competitive Edge in the Race to Accommodate Evolving Privacy Regulations and Google’s Planned Deprecation of Third-Party Cookies in 2022 RESTON, Va., March 15, 2021 (GLOBE […]
AI-driven voter intelligence reveals the profile of the most engaged advocates in the U.S. There’s no time nor money to waste on Americans who just aren’t engaged in issue advocacy. […]
Trust is up as Trump is out Resonate’s latest COVID-19 and Emerging Trends Flash Survey data reveal that Americans are placing more trust in the Federal Government and its ability […]
A divided Congress is nothing new. But access to the real-time data to bridge the gap is definitely new. Can Democrats and Republicans come together to pass the sixth coronavirus […]