Enter Public Affairs Targeting 2.0
The reality is when election season ends, public affairs campaigns are left with the same political data sets, often derived from poorly modeled voter files, and targeting strategies they leveraged […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Ryan Fitzpatrick contributed a whooping 35 entries.
The reality is when election season ends, public affairs campaigns are left with the same political data sets, often derived from poorly modeled voter files, and targeting strategies they leveraged […]
Resonate’s Ryan Fitzpatrick and Daniel Scantlebury were featured on Campaigns & Elections Campaign Insider segment last week to discuss how campaigns are leveraging AI-driven strategies to understand and reach niche […]
“Could there be a shutdown? There certainly could” – President Trump In what is typically a fairly routine process, this year’s Lame Duck Congress may take a turn for the […]
As we approach the end of the year, like many, I’m still looking back at the midterms. What were the game changing strategies that moved the needle in the most […]
Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well […]
The Supreme Court nomination process has rocked the midterm elections. But if you were there in 2016, you’re prepared for late game surprises – the ones with the potential to […]
In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by a 37% margin in 2016. The results in Arizona […]
A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little closer than you think in a known Republican stronghold. […]
Online media patterns emerging in Pennsylvania this cycle reinforce the state’s reputation as a fierce election battleground; a battleground Trump barely claimed in 2016 with 0.7% of the vote. Want […]
At the annual Reed Awards in Charleston, South Carolina, Campaigns & Elections awarded Resonate the prestigious Reed Award for “Best Application of Artificial Intelligence or Machine Learning.” The Reeds, named […]
As a follow-up to our most recent blog on the U.S. Senate midterm outlook, we wanted to assess the state of the U.S. House heading into a pivotal midterm year […]
It’s early, although the dawn of the 2018 senate midterm elections has emerged from an unprecedented year of political sensationalism. The heavy partisan divide in 2017 gave rise to the […]
As part of Resonate’s 2018 Midterm Election Preview Infographic Series, we take a look at the generation that will pass baby boomers as the largest eligible voter demographic in the […]
Deep in the Heart of Dixie is an online conservative media bubble made up of nearly half a million Alabamians. The individuals encompassed by this media bubble have at least […]
Winning in many of the most competitive statewide and local races in the 2018 midterm elections will require campaigns to persuade and mobilize the critical Hispanic vote. A winning 2018 […]
As part of Resonate’s 2018 Midterm Election Infographic Series, we leveraged our real-time proprietary voter data to pull together sample data sets on who will be the most courted voters […]
This week, Resonate’s Gary Sherwood (VP Client Solutions, Politics & Advocacy) was interviewed on the Digital Politics Podcast. In his conversation with E-Voter Institute’s Karen Jagoda, Sherwood stressed the significant […]
Following a Campaigns & Elections panel focusing on digital advertising ahead of the 2018 elections, Resonate’s Gary Sherwood sat down for a one-on-one interview with Campaigns & Elections to dive […]
As the ground hardens and leaves turn, the lights in the campaign war room have flickered on. With just over a year from the 2018 midterm elections, strategists are re-visiting […]
A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As companies increasingly enter the political arena through contributions, endorsements and […]
Resonate’s Gary Sherwood appeared on Campaigns & Elections’ Campaign Insider series to discuss the lessons learned from the 2016 elections and the need for campaigns to incorporate real-time dynamic behavioral data […]
To say the gloves are off in Georgia’s 6th Congressional District is an understatement. This thing was bareknuckle from the start. The question is, how did this big of a […]
Gary Sherwood to speak on the Rise of Data in the Campaign Business on March 15th, 2017 Resonate, a leading proprietary voter research, analytics, and digital media activation company, will […]
Whether businesses, industry organizations, or foreign policy groups approve of the hard line national security agenda promised by President-elect Trump or the personnel he has hired to immediately deviate from […]
The time to act on tax reform is now. That’s not a pitch, it’s a fact. Starting in the New Year would be starting late. DC influencers have already lined […]
Resonate CEO, Bryan Gernert, appeared on Forward Thinking Radio last night to discuss Resonate’s role in the 2016 elections, including how Resonate data called 47 out of 50 states correctly […]
Fact 1: The candidate whose party receives the majority of early votes historically wins the election. Fact 2: There’s one more weekend left of early voting. Two more days where […]
Despite the tape, the allegations, the “locker room talk” …there are millions of women who intend to vote for Donald Trump in 12 days. It’s voters like these that only […]
College-educated white voters, a demographic that Democrats have not won in over a half-century, are well in play this cycle… With both sides now competing for the 53.3 million registered […]
Resonate data shows there are over 5 million registered voters this cycle who will vote for Congress in the general election, although leave the top of the ticket blank. We […]