This author has yet to write their bio.Meanwhile lets just say that we are proud Ryan Fitzpatrick contributed a whooping 35 entries.
The reality is when election season ends, public affairs campaigns are left with the same political data sets, often derived from poorly modeled voter files, and targeting strategies they leveraged to engage voters in the previous cycle. This is problematic, but what’s the solution? For starters, let’s take a look at some of the obvious […]
Resonate’s Ryan Fitzpatrick and Daniel Scantlebury were featured on Campaigns & Elections Campaign Insider segment last week to discuss how campaigns are leveraging AI-driven strategies to understand and reach niche voter segments. Watch the interview below and contact Resonate to learn more about how your political, advocacy, or public affairs campaign can incorporate the innovative strategies […]
“Could there be a shutdown? There certainly could” – President Trump In what is typically a fairly routine process, this year’s Lame Duck Congress may take a turn for the dramatics. With a President posturing for a spending fight and a divided Congress of returning, defeated, and retiring members, we could see some fists fly… […]
As we approach the end of the year, like many, I’m still looking back at the midterms. What were the game changing strategies that moved the needle in the most challenging electoral conditions? How can campaigns leverage these methods to adapt and win in the unpredictable and complex legislative environments that await Washington and local […]
Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well before they head into the voting booth. With just three weeks remaining until Election Day, engaging this critical segment with a message worthy of their […]
The Supreme Court nomination process has rocked the midterm elections. But if you were there in 2016, you’re prepared for late game surprises – the ones with the potential to swing elections and demand on-the-fly strategy changes. At Resonate, we operate in real-time. We have immediately deployable models for online voter targeting, refreshed nightly to […]
In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by a 37% margin in 2016. The results in Arizona came off the heels of another special election in Pennsylvania, where a Democrat bested a Republican in a district they didn’t even bother to challenge […]
A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little closer than you think in a known Republican stronghold. For a deeper understanding on what’s happening in Texas, we leveraged Resonate’s artificial intelligence (AI) platform to analyze the current partisan divide in the state, focusing on […]
Online media patterns emerging in Pennsylvania this cycle reinforce the state’s reputation as a fierce election battleground; a battleground Trump barely claimed in 2016 with 0.7% of the vote. Want to learn more about the digital media bubble phenomena in modern day politics? View the SlideShare – Breaching the Bubble: Establishing an Effective Counter Narrative in […]
At the annual Reed Awards in Charleston, South Carolina, Campaigns & Elections awarded Resonate the prestigious Reed Award for “Best Application of Artificial Intelligence or Machine Learning.” The Reeds, named after Campaigns & Elections founder Stanley Foster Reed, “embody excellence in political campaigning, campaign management, political consulting and political design.” Judged by a panel of […]
As a follow-up to our most recent blog on the U.S. Senate midterm outlook, we wanted to assess the state of the U.S. House heading into a pivotal midterm year and the role big data will play in battleground victories this cycle. A Fiercely Competitive Midterm Landscape Both parties’ quest for control of the House […]
It’s early, although the dawn of the 2018 senate midterm elections has emerged from an unprecedented year of political sensationalism. The heavy partisan divide in 2017 gave rise to the significance of this year’s midterms and the legislative procedural politics that will frame the debate from now until November, which already include one government shutdown amidst […]
As part of Resonate’s 2018 Midterm Election Preview Infographic Series, we take a look at the generation that will pass baby boomers as the largest eligible voter demographic in the country next year: Millennials.
Deep in the Heart of Dixie is an online conservative media bubble made up of nearly half a million Alabamians. The individuals encompassed by this media bubble have at least one thing in common: the majority of news and facts they consume – in general as well as specifically in regards to allegations against Republican […]
Winning in many of the most competitive statewide and local races in the 2018 midterm elections will require campaigns to persuade and mobilize the critical Hispanic vote. A winning 2018 GOTV strategy should include outreach to Hispanic voters who are likely to vote in midterms, those who historically avoid midterms and the large group of […]
As part of Resonate’s 2018 Midterm Election Infographic Series, we leveraged our real-time proprietary voter data to pull together sample data sets on who will be the most courted voters in the country next year: Working Class Rust Belt Voters Likely to Vote in Midterm Elections.
This week, Resonate’s Gary Sherwood (VP Client Solutions, Politics & Advocacy) was interviewed on the Digital Politics Podcast. In his conversation with E-Voter Institute’s Karen Jagoda, Sherwood stressed the significant role digital will play in persuading voters and winning elections in the 2018 midterms.
Following a Campaigns & Elections panel focusing on digital advertising ahead of the 2018 elections, Resonate’s Gary Sherwood sat down for a one-on-one interview with Campaigns & Elections to dive deeper into voter media trends and how campaigns can leverage digital to identify, target and persuade niche audiences in competitive landscapes.
As the ground hardens and leaves turn, the lights in the campaign war room have flickered on. With just over a year from the 2018 midterm elections, strategists are re-visiting the drawing board looking to sharpen their existing tools and make decisions on new solutions to help pave the path to victory next fall. While […]
A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As companies increasingly enter the political arena through contributions, endorsements and public stances on controversial issues, understanding where customers stand on the ideological spectrum becomes critical. The reality is 100% of the business outweighs 50% of the […]
Resonate’s Gary Sherwood appeared on Campaigns & Elections’ Campaign Insider series to discuss the lessons learned from the 2016 elections and the need for campaigns to incorporate real-time dynamic behavioral data in fluid election cycles. Watch the full interview here https://www.facebook.com/CampaignsandElections/videos/10155485763029860/.
To say the gloves are off in Georgia’s 6th Congressional District is an understatement. This thing was bareknuckle from the start. The question is, how did this big of a fight break out to begin with? Recent reports show the special election soon to be held in metro Atlanta to replace Tom Price, Health and […]
Gary Sherwood to speak on the Rise of Data in the Campaign Business on March 15th, 2017 Resonate, a leading proprietary voter research, analytics, and digital media activation company, will be speaking on March 15th at the Pollie Awards and Conference. Gary Sherwood, VP of Client Solutions – Politics & Advocacy, will be participating on […]
Whether businesses, industry organizations, or foreign policy groups approve of the hard line national security agenda promised by President-elect Trump or the personnel he has hired to immediately deviate from the Obama Administration’s doctrine, all interested parties should be prepared to protect their interests and associated causes overseas. The support of the American public will […]
The time to act on tax reform is now. That’s not a pitch, it’s a fact. Starting in the New Year would be starting late. DC influencers have already lined the halls of Congress seeking meetings on tax reform to ensure their business interests are well taken care of. You may have seen this article […]
Resonate CEO, Bryan Gernert, appeared on Forward Thinking Radio last night to discuss Resonate’s role in the 2016 elections, including how Resonate data called 47 out of 50 states correctly and predicted a Trump Victory days before the election. Listen to the short interview here. Gernert also discussed how Resonate data is helping companies better […]
Fact 1: The candidate whose party receives the majority of early votes historically wins the election. Fact 2: There’s one more weekend left of early voting. Two more days where the mass amount of voters have the time off to beat the lines and choose their candidate. Fact 3: Resonate can launch your GOTV campaign […]
Despite the tape, the allegations, the “locker room talk” …there are millions of women who intend to vote for Donald Trump in 12 days. It’s voters like these that only Resonate can understand on a fundamentally deeper, personal level and can activate on those insights to win votes for down-ballot races and initiatives nationwide. Resonate […]
College-educated white voters, a demographic that Democrats have not won in over a half-century, are well in play this cycle… With both sides now competing for the 53.3 million registered white college-educated voters, Resonate is here to help campaigns find, target, and persuade these voters with a message that cuts through the political rhetoric and […]
Resonate data shows there are over 5 million registered voters this cycle who will vote for Congress in the general election, although leave the top of the ticket blank. We took a look at how Resonate intelligence can help campaigns, especially down-ballot races, find, target and win the millions of voters who intend to vote […]
