Entries by Steve Touhill

The Media Habits of Today’s Insurance Switchers

By Steve Touhill, General Manager, Insurance Vertical, at Resonate In today’s uber-competitive insurance game, competitive conquesting is an essential component of driving top line growth. And in 2019, there are many conquests to be had. According to Resonate’s consumer intelligence platform, an estimated 28.3 million customers across four major insurers—GEICO, Progressive, State Farm and Allstate—are […]

How to Connect with Today’s Insurance Switchers

By Steve Touhill, General Manager, Insurance Vertical, at Resonate In 2019, an estimated 28.3 million customers across four major insurers—GEICO, Progressive, State Farm and Allstate—are planning to switch insurance companies. These individuals represent a massive opportunity for challenger insurance brands to acquire new policy holders, provided they’re able to connect in a meaningful way with […]

Why 28.3 Million People Are Looking for a New Insurer in 2019

GEICO, Progressive, State Farm and Allstate have become household names with consumers, thanks to their robust ad budgets, recognizable mascots and catchy jingles. So, how does a modern insurance marketing executive grow topline sales revenue and reduce churn against the onslaught of Flo, geckos, celebrity spokespeople and the next campaign du jour? Quite simply, you […]

A New Way to Capture 24M Million Investment Firm Switchers in 2019

Turbulent markets, global political shifts, the growth of robo-investing and rising customer expectations have brought a new level of customer churn to wealth management marketers. Resonate’s most updated insights reveal that 24 million U.S. adults are actively considering switching investment firms in the next 12 months. It’s vital that marketers for investment firms know how […]

Connect with Over 39M Tobacco Consumers

With thick layers of regulatory scrutiny, a limited selection of communication channels and a dearth of data to make informed decisions, the stakes for executing the wrong tobacco product marketing strategy are high.   Fortunately, there is a new solution for tobacco brands to understand, address and measure the success of their efforts to engage with U.S. adult tobacco […]

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