Entries by Steve Touhill

A New Way to Capture 24M Million Investment Firm Switchers in 2019

Turbulent markets, global political shifts, the growth of robo-investing and rising customer expectations have brought a new level of customer churn to wealth management marketers. Resonate’s most updated insights reveal that 24 million U.S. adults are actively considering switching investment firms in the next 12 months. It’s vital that marketers for investment firms know how […]

Connect with Over 39M Tobacco Consumers

With thick layers of regulatory scrutiny, a limited selection of communication channels and a dearth of data to make informed decisions, the stakes for executing the wrong tobacco product marketing strategy are high.   Fortunately, there is a new solution for tobacco brands to understand, address and measure the success of their efforts to engage with U.S. adult tobacco […]