COVID-19

Staring at Four Walls…Who’s Getting the Itch to Redecorate during Coronavirus?

Days spent at home has some of us looking to see what we can change in our homes.  A few weeks ago, we looked at U.S. consumers taking on outdoor home improvement projects during the coronavirus pandemic but, now, since it’s been raining for what seems like years, we’re headed inside to learn who’s ready to […]

2020 Cancelled Blog

It’s Official: 2020 is Cancelled. And I’m Not the Only One Who Thinks So.

As federal social distancing guidelines expire and states begin to ease restrictions on stay-at-home orders, it may feel like things are getting back to normal. However, according to Resonate’s real-time, proprietary data, there are nearly 28 million people who don’t believe life will get back to normal until 2021 – myself included. These are consumers […]

COVID-19

Tailored Messaging in Advertising Will Spell Success During Coronavirus

Know your audience. It’s always our go-to advice for advertising campaigns, but it’s never been more important. Advertising That Strikes the Right Chord Now In order to effectively advertise during the Coronavirus pandemic, you must know your audience and how they’re feeling right now. Thoughtful messaging and tailored advertising campaigns are only possible when you […]

COVID-19

With Homes Turned Into Fitness Studios, Gyms Look to (Free) Online Classes

If Gym Doors Are Closed, How Do You Engage Gym-Goers Online? Who’s Pulling the Plug on Gym Memberships? It’s not surprising that most gyms and fitness studios have shut down during the coronavirus pandemic. A group of sweaty people in one place makes it difficult to ensure safe social distancing. And, while many people have […]

fresh consumer data

The Best Marketing and Ad Campaigns Grow From the Best Data

You need the freshest consumer data to activate high-performing campaigns and deliver the best results.  Access Farm-to Table Data with Resonate One of our favorite analogies here at Resonate is looking at the data that powers a campaign in the same way that you would think of produce in a farm-to-table meal. If you want […]

Five Brands That Are Bridging Human-to-Human Connecting During Coronavirus

Five Brands That Are Bridging Human-to-Human Connection During Coronavirus

IN THE FACE OF A CRISIS, HUMAN CONNECTION IS MORE IMPORTANT THAN EVER It’s no secret that the United States, along the rest of the world, is in the midst of a crisis. The coronavirus pandemic has altered life as we know it, and in trying times like these, people’s values change. What once was […]

How Have Consumer Grocery Shopping Habits Changed in the Face of COVID-19?

How Have Consumer Grocery Shopping Habits Changed in the Face of COVID-19?

It’s been over a month since many elected officials closed schools, non-essential businesses, public parks, etc. as a result of mandatory stay-at-home orders. People are doing everything at home from working, working out and going to school, which is causing a shift in consumer behavior and preference when it comes to grocery shopping. So, what […]

Let’s Talk About Aging Parents, COVID-19 and How Your Brand Can Offer Empathetic Marketing to Caregivers

Aging Parents, COVID-19 and How Your Brand Can Offer Empathetic Marketing to Caregivers

With increased stress on adults who find themselves in the role of caregiver, how can you employ empathetic marketing to offer an authentic message of support? Demographics and Values: Adults Concerned With Aging Parents and Proper Elder Care To do a deep dive into empathetic marketing and caregivers, we looked at the values, motivations and demographics of those U.S. […]

A Sales Engineer Takes Us Behind the Scenes of Coronavirus Consumer Research

A Sales Engineer Takes Us Behind the Scenes of Coronavirus Consumer Research

Resonate Sales Engineer Rose Elam has been on the forefront of disseminating targeted coronavirus consumer research across verticals. Today, she’s sharing the process that’s enabled Resonate to bring real-time data to our customers. Providing Niche Coronavirus Consumer Research Within Days, Not Weeks In early March, Resonate identified an immediate and pressing need for our customers […]

THE WORLD OF PODCASTING: HOW ARE MEDIA COMPANIES NAVIGATING THIS NEW NORMAL?

The World of Podcasting: How Are Media Companies Navigating This New Normal?

With COVID-19 affecting consumers’ daily routines, it’s also affected the way many people consume media. As you well know by now, everyday life has completely changed in the last six weeks. Consumer routines look much different than they did at the beginning of March. Whether they’ve had to postpone a vacation, or your kids are […]