Leveling the Playing Field: AI-Powered Data Set to Disrupt Traditional Agency Hierarchy
To compete in today’s analytics-driven world, you need data – and that can mean expanding financial and personnel resources, which is out of reach for many small agencies. This leaves […]
ROLL CALL: Top tips for ‘registering’ AI-powered data in your back-to-school campaigns
It’s almost Christmas in July! Amazon Prime Day is upon us, and 51% of the ~19M addressable online adult population of back-to-school (BTS) shoppers will be loading up their carts […]
Kiss the Cook: Grilling & How Niche Subcultures Make Purchasing Decisions
Independence Day is like Christmas for fans of barbecue: a day full of family and fun. The main event? A smoky, savory feast. That puts a LOT of pressure on […]
The Top 5 Issues for DeSantis Supporters vs Trump Voters
After the glitches were sorted out, Florida Gov. Ron DeSantis threw his hat into the ring for the 2024 Presidential race during a Twitter Spaces event with Twitter Owner, Elon […]
The Secret Ingredient to Growing New and Existing Agency Business
Agencies are facing significant competition, as always, but they also are fighting a battle with the economy that may have prompted clients to cut budgets. Regardless, client expectations remain high […]
More Data isn’t Always Better, but Better Data is
Modern marketers know that data is the key to success. However, they also know that collecting data organically is a long, taxing process. With that tedium comes challenges that keep […]
5 Insights on Bank Switchers with an Eye on Digital Banking
21% of Americans use online-only banking. And, of the 140 million who use a traditional bank, less than 50% primarily use its services in person. With digital banking on the […]
Issue-driven Targeting: Don’t Rely On Traditional Sources or Party Affiliation to Reveal Who Supports New Energy
Climate change is an issue that cuts across the political spectrum and requires advocacy campaigns to think differently when identifying and activating advocates. We analyzed climate change supporters on both […]
Reveal the Human Element of Consumers to Accelerate Growth in 2023
Going beyond demographics to get to the core of US consumer sentiment is the key to success in 2023. If your marketing team collects only surface-level data – gender, HHI, […]
To Win Campaigns, You Need to Really Know Your Supporters – and What They Value – at the Individual Level
In the 2022 midterms, campaigns that used Resonate’s AI-driven voter analysis and targeting, specifically clients that deployed issue-based and values-driven insights, won their races at a 77% rate. Campaigns that […]