Top 5: What our Readers Found Most Interesting in 2022

Back in the ’70s, according to a popular song, money made the world go around. Obviously, money is still essential, but you won’t be growing your coffers without data to […]

Moving From Politics to Policy in 2023: Pivoting with Data

Now that the midterms are over, public affairs and advocacy campaigns must pivot from politics to policy to win on the issues most critical to their industry in a sharply […]

Emerging Trends Report for the New Year

What’s Hot, What’s Not: Telehealth, Staying Put & Saving $$ Are Top-of-Mind for Consumers

We’re mere days away from 2023. It’s been a whirlwind of a year, with everything from inflation to mpox to Roe v. Wade continuing to offer up uncertainty. As we […]

2023 holiday commercials

Nailed It! Analyzing Peloton’s New Holiday Ad and Why It Works, Backed by Data

Are we having a holly, jolly holiday? We’re trying our very best, but inflation continues to curb consumers’ holiday shopping habits. From a 24% spike in consumers going into debt […]

beat agency disruption

3 Ways Agencies Can Make Themselves Indispensable Strategic Partners

Agencies were already being disrupted by everything from new tech to consultant competitors to brands going in-house when the pandemic started. For the last couple of years, panic-driven budget cuts, […]

Women in Tech: Resonate Celebrates Women’s History Month

We shared this Women in Tech post last year and it was too good not to revisit for International Women’s Day this year. We’re so proud of all the incredible […]

Did the State of the Union Resonate With Your Voters’ Top Concerns?

President Biden hit on a host of issues in his State of the Union Address Tuesday night. For midterm campaigns throughout the nation, it’s hard to understand what issues discussed […]

Automotive Advertising Heads to Streaming TV

As Automotive Shifts Ad Dollars Away From Linear, Many Are Scrambling For a Piece of the $9.47B Pie

The automotive industry, one of the most important advertising categories, is shifting dollars away from broadcast TV and cable, and will be increasing spend on digital media, streaming video, and […]

Winning in the Lone Star State: Key Insights on Texas Voters

A Democratic President hasn’t won Texas since Jimmy Carter in 1976 and Texas hasn’t elected a Democrat governor in over 30 years. However, this past weekend just days before early […]

3 Quick Tips to Connect With Socially Responsible Investors

Investors focused on financial decisions based on a greater good grows each year and, whether you’re a traditional firm or a robo-advisor, these socially responsible investors need to be top […]