Winning in the Lone Star State: Key Insights on Texas Voters
A Democratic President hasn’t won Texas since Jimmy Carter in 1976 and Texas hasn’t elected a Democrat governor in over 30 years. However, this past weekend just days before early […]
3 Quick Tips to Connect With Socially Responsible Investors
Investors focused on financial decisions based on a greater good grows each year and, whether you’re a traditional firm or a robo-advisor, these socially responsible investors need to be top […]
Robinhood Retail Investors: A Deep Dive into the Wall Street Disruptors
Remember when Redditors and ‘Average Joe’ retail investors banded together to almost quadruple GameStop’s stock price, sending Wall Street bros betting against the struggling video game retailer into a tizzy? […]
State of the Consumer: How Do the Personal Values of the Overextended, Influenced, and Activists Differ?
The State of the Consumer 2022 launched last week and one of the most thought-provoking pieces is seeing how the values of different consumer vary, how they align, and how […]
Big Game Ad Recap: Did They Connect With Consumer Values?
It’s time for our annual Big Game ad recap! Last year, we looked at companies like Toyota, Door Dash, and Rocket Mortgage to see where their ads lined up with […]
Contextual Research: Meet the Consumers Planning Valentine’s Day Dates
February needs a little bit of festivity amidst the cold, gray days, right? That’s why we’re all for chocolate, sending Valentine’s, and embracing a Hallmark holiday — and apparently so […]
How Big Game Viewers Differ Across Streaming Services and Devices
2021’s game on CBS had just 96.4 million viewers, the least since 2006. But as TV ratings lacked, streaming numbers set a new record at 5.7 million viewers streaming per […]
A Deeper Look at the Voters Who Voted for Biden, But No Longer Support Him
The Biden Administration is hitting the reset button on the White House’s messaging strategy amidst falling approval ratings, a stubborn pandemic, and legislative shortcomings in a sharply divided Congress. The […]
National Data Privacy Day: What Does Google’s Topics Proposal Mean?
In honor of National Data Privacy Day, Resonate Chief Technology Officer Tom Craig shared his thoughts on a few critical questions: What does Google’s Topics proposal mean? What does Resonate […]
Learn How to Unlock a Comprehensive, Actionable Customer View in 5 Steps
You know your customers. The AI-driven Resonate Ignite Platform™ knows them better. And you’re just 5 steps away from unlocking a comprehensive, actionable customer view with the proprietary data you […]