[New Data] Americans Continue to Walk the Line Between Anxious and Eager

Things seem to be speeding back up, but life is different—your customers are different. Not only are we still navigating the pandemic, but we’re also figuring out how to stay […]

6 Ways to Connect to the Values that Drive Sustainably Minded Millennial Female Shoppers

While I was no stranger to online shopping before the pandemic, apparel was the one category I felt I needed to do in-person. The sudden and forced shift to 100% […]

Want to Donate to a Cause that’s Important to Veterans? Here are Some Close to their Hearts

I’m embarrassed to admit I often forget my dad is a Veteran. To me, growing up, he was just my dad — a guy who loves helping people, enjoys movie […]

5 Data-Driven Ways to Connect With Millennial Coffee Pod Drinkers

If you’re a CPG coffee company, millennial coffee pod drinkers are likely on your radar. They’re working long hours at home and they need their caffeine — so, how can […]

[Infographic] Ready, Set, Activate! Resonate Data is Available to Activate Across Channels

Imagine the possibilities. You have 14,000+ attributes scaled to 230 million U.S. consumers and it all be used to create dynamic, hypertargeted segments, available for activation across all digital channels. […]

Disney+ Isn’t Just for Kids! 5 Fast Facts on Disney+ Subscribers Without Children

Disney+ may conjure up images of Mickey Mouse and Minnie, but there is a significant group (almost 30 million!) of Disney+ subscribers without children. Who are they and how can […]

Data Lessons from Virginia: Localize and Win Swing Voters

By this time, you probably have consumed enough pundit analysis about the Virginia Gubernatorial Election and how it all went down. Don’t worry, we’re not here to read out party […]

Who are the Millennials Buying Hybrids? 3 Fast Facts to Know Now

Who are the millennials buying hybrids in the next 6 months? As an auto marketer working on your 2022 strategy, this question should drive your Q1 and Q2 planning. To […]

Free for One Year! How Can Disney+ Retain Their Freebie Verizon Customers?

If you’re a Verizon customer, you’re probably familiar with their offer of a free year of Disney+. Maybe you’ve binge watched the “Mandalorian” or parked your kids in front of […]

Wave 20 Consumer Trends

[Sneak Peek] Wave 20 Shows How Current Events Impact Consumer Habits

When do consumers see the world returning to normal? How has their stance changed politically in this changing climate? Are they comfortable thinking about spending money this holiday season? Resonate […]