It’s Dry January! See Who’s Drinking No- and Low-Alcohol Beverages in the New Year.
Phew. We’re officially midway through the first month of 2022. If you feel like you need a stiff drink, then you might be in smaller company than previous years. Dry […]
Learn How One Network Found a Higher Value in O&O
A&E’s content on O&O is free for viewer consumption — but it’s limited. They use Resonate’s real-time, dynamic data to make tough decisions on where to place content and what […]
Commemorating MLK Day: Equality and Tolerance Among U.S. Adults
In honor of Martin Luther King, Jr. Day, we’re looking at the values that embodied King’s life and mission to fight for civil rights nationwide. How far as a country […]
Domino’s Gave Away Gift Cards to Small Businesses in Move Rooted in Consumer Values
Successful marketing efforts are measured in KPIs, but that success is driven by something less rooted in numbers: values and behaviors. Knowing who your customers are demographically is helpful. So […]
Resonate Featured in Streaming Media: Differences Between Live and On-Demand Audiences
Resonate’s Ray Faust’s latest byline in Streaming Media explores the critical differences between live and on-demand audiences. TV viewing habits show no signs of slowing down dramatic shifts towards consumers […]
Newsflash: Your In-Store and Online Shoppers are NOT the Same!
In-store and online shoppers are similar demographically, yes. But, that doesn’t mean they’re the same. There are nuances that determine which items they’re buying, how you should inform your messaging […]
Looking Back to Look Ahead: The Top Media Insights of 2021
When it comes to media strategy, we like to move fast and break things, making it fairly easy to fall behind on what really matters to our audiences. But in 2021, industry professionals like you didn’t just […]
Data-driven Insights for Gubernatorial Campaigns
While the control of Congress has been the central conversation heading into the 2022 Midterms, there are also 36 gubernatorial elections that will take place next year. We’re coming off […]
The Data Drop: It’s Even Better Than the Ball Drop! Top Agency Assets of 2021
We’re counting down the top Resonate reports of 2021! This year, we tapped into the deep, AI-driven data in the Ignite Platform™ to analyze audiences across brand markets and provide […]
The Data Drop: It’s Even Better Than the Ball Drop! Top Brand Assets of 2021
We’re counting down the top Resonate reports of 2021! This year, we tapped into the deep, AI-driven data in the Ignite Platform™ to analyze audiences across brand markets and provide […]