End the Year in the Black | Use Case: Why Travel Advertisers Are a Key Audience for Sports Networks

This is the third post in our End the Year in the Black series, a blog series connecting media and publishing companies to the audiences that will drive ad revenue, […]

End the Year in the Black: 3 Key Nuances Between Gen Z v. Millennial Audiences Your Advertisers Need to Know

To boost your holiday ad sales and end your year in the black, you need to give advertisers a deep, holistic view of their target customers and how those overlap […]

Preparing for the 2022 Midterms: Leading with Data

The 2022 Midterm Elections are a lot closer than they appear on the calendar. If you’re looking for a sign, look no further than the legislative battles playing out in […]

End the Year in the Black: Connect Retailers’ Goals to Your Ad Revenue

Retailers are staring down their holiday goals and stressing over how they’re going to end their year in the black. Early predictions are looking strong, but competition is increasing, and […]

[Infographic] Dump Your DMP Data for Clear Insights and Actionable Data Visualization

Murky DMP data aggregated from multiple unclear sources is no way to inform your audience targeting. You need crystal clear, rich data that goes deep on real-time consumer sentiment to […]

Connecting with Consumers Using Personal Values

To build deep consumer relationships, you can’t rely on flat demographics. You need to go deeper, drilling down to the core values that make a human human. Resonate uses Dr. Shalom Schwartz’s 19 basic personal values […]

[Infographic] How Granular Hispanic Segmentation Connects With Different Audiences Across the Country

Alma, a Miami-based multicultural advertising and segmentation agency, understands the diverse and dynamic cultural nuances of Hispanics across the country. That’s why they knew they could be a top contender […]

[Watch Now] Drive More Valuable Consumer Relationships Through AI-Powered Segmentation

Flat demographics are useful…for putting your customers into large buckets that tell you nothing deeper than gender, age, and location. But you want to go deeper. You want to target […]

[Infographic] Gen X Homeowners More Likely to Pick Up a Hammer Now Than Pre-Pandemic

Gen X homeowners are getting bored of staring at their own four walls — and they’re doing something about it. This group is perusing Home Depot and Lowe’s in their […]

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[Video] How Do You Persuade the 17% of Unvaccinated Americans Who Could be Swayed?

Brands, agencies, advocacy campaigns. Everyone is throwing their hat in the ring to persuade all Americans to get vaccinated and help get the country on track towards a normal…2022? Watch […]