Resonate Tags: Truly Understand Your Site Visitors
Most brands feel they have a solid understanding of their customers and prospects. While the odds are that you probably know a lot, you could be missing the complete picture […]
2017 Travel Trends Brands Need To Be Aware Of
Summer is right around the corner and the holidays aren’t far behind. As consumers plan for upcoming travel, we took a look at where they are planning to go throughout […]
Convert your ad dollars into in-store revenue
As online shopping becomes increasingly popular and convenient with the growth of mobile retail apps, retailers are struggling to maintain foot traffic in their brick and mortar stores and drive […]
Retail Sales Continue to Deteriorate – How Marketers Can Right the Ship
The latest Wall Street estimates just gave retailers a giant headache. Retailers’ combined same-store sales are now expected to only rise 0.3% in the fiscal first quarter, lower than what […]
Why Digital Ad Spends Are Being Wasted and Why That Will Have to Change
When running a digital advertising campaign, you assume that the reported results by vendors are accurate and that you’re going to get a desirable outcome for your investment. Why would […]
Infographic: Differences in Millennial Restaurant Preferences
Millennials continue to be the hottest group for marketers and agencies to go after. But unless you understand what they value – as individuals – your message might not be […]
Intender Data: The Secret Sauce of Marketing in the Moment
We know that effective digital advertising in the post-digital era requires a targeted approach to specific segments that serves the right message at the right time. The messages must be […]
Infographic: Millennial Auto Preferences
Regardless of the business you are in, it is critical to know what Millennials value – as individuals – versus targeting them as one broad group based on their generational […]
Millennial Travel Habits Infographic
It’s a big world out there and Millennials are eager to see it all. Wanderlust is strong with this generation as travel is an important personal motivation and they are […]
Digital Ad Likeability Rivals Viewability When It Comes To Sales Impact
A new Kellogg study released by Nielsen, being presented on Tuesday the 28th at the Advertising Research Foundation annual conference, sheds new light on the enormous importance of engaging creative […]