Infographic: Millennial Retail Preference Differences
We all know that Millennials love to shop and they are estimated to spend $200 billion this year, alone. But you’d be surprised by some of their Retail habits when […]
Infographic: Millennial Product Preference Differences
We know the purchasing power of Millennials right? But, can you identify the differences between what a 34 year old male versus a 23 year old values in the products they […]
Resonate Participates in the 2017 Adobe Summit in Las Vegas, March 19-23
Come visit Resonate at Kiosk 620-B at next week’s Adobe Summit: The Digital Marketing Conference from March 19-23 in Las Vegas, Nevada. Resonate will be featuring its Real-Time Consumer Intelligence Platform […]
Infographic: Surprising Millennial Media Consumption Habits
You’ve heard it all before: Millennials consume all media on their mobile devices, they’re too self-involved to watch the news and they don’t read anything that’s printed anymore so forget […]
Resonate Speaking at the Pollie Awards & Conference
Gary Sherwood to speak on the Rise of Data in the Campaign Business on March 15th, 2017 Resonate, a leading proprietary voter research, analytics, and digital media activation company, will […]
It’s Time to Look Beyond Demographics When Targeting Millennials
Marketers who have based their messaging strategies on demographic data alone are wasting millions of dollars trying to reach Millennials like my friend Arnold and me. Today most marketers treat […]
YouTube Changes: The Details and What It Means to Agencies and Advertisers
In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies and pixels on YouTube and remove the option for […]
Did Fiat Chrysler’s Super Bowl Campaign Connect with Its Target Audience?
The Super Bowl provides a unique opportunity for brands to get their message out to a mass audience. Between three Super Bowl commercials and the sponsorship of a portion of […]
Resonate Named Best Place to Work in Virginia – 2017
Recognized for employee culture and innovation RESTON, VA, February 7, 2017 – Resonate, a leading provider of real time consumer intelligence and activation SaaS solutions, has been named as one […]
What Makes Patriots and Falcons Fans Unique? Looking beyond the MVP Quarterbacks
As one of the biggest events for advertisers and football fans approaches, we wanted to dig deeper and use our in-depth attitudinal consumer data to find out who these fans […]